Gamification-based framework for engagement of residential customers in energy applications

AlSkaif, Tarek; Lampropoulos, Ioannis; Broek, Machteld van den; Sark, Wilfried van

doi:10.1016/j.erss.2018.04.043

Cited by 113 publications

(117 citation statements)

References 25 publications

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“…West et al 2015, Buhl et al 2017, Collins et al 2018, Mulrow et al 2019, the gamification of sustainability (e.g. Morford et al 2014, Negruşa et al 2015, Nordby et al 2016, Oppong-Tawiah et al 2018, AlSkaif et al 2018, Gatti et al 2019, and participatory citizen science approaches (e.g. Kythreotis et al 2019) have become increasingly popular for measuring and communicating the environmental impacts of individual resource use and can contribute to delivering on global goals (e.g.…”

Section: Introductionmentioning

confidence: 99%

Living within a One Planet reality: the contribution of personal Footprint calculators

Collins

Galli²,

Hipwood

et al. 2020

Environ. Res. Lett.

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During the last 50 years, humanity's Ecological Footprint has increased by nearly 190% indicating a growing unbalance in the human-environment relationship, coupled with major environmental and social changes. Our ability to live within the planet's biological limits requires not only a major rethink in how we produce and distribute 'things', but also a shift in consumption activities. Footprint calculators can provide a framing that communicates the extent to which an individual's daily activities are compatible with our One Planet context. This paper presents the findings from the first international study to assess the value of personal Footprint calculators in guiding individuals towards sustainable consumption choices. It focuses specifically on Global Footprint Network's personal Footprint calculator, and aims to understand the profile of calculator users and assess the contribution of calculators to increasing individual awareness and encouraging sustainable choices. Our survey of 4245 respondents show that 75% of users resided in 10 countries, 54% were aged 18-34 years and had largely used the calculator within an educational context (62%). The calculator was considered a valuable tool for knowledge generation by 91% of users, and 78% found it useful to motivate action. However, only 23% indicated the calculator provided them with the necessary information to make actual changes to their life and reduce their personal Footprint. The paper discusses how and why this personal Footprint calculator has been effective in enhancing individuals' understanding of the environmental impact of their actions, framing the scale of the problem and empowering users to understand the impacts of different lifestyle choices. Those individual-level and system-level changes needed to generate global sustainability outcomes are also discussed. Similar to other calculators, a gap is also identified in terms of this calculator facilitating individuals to convert new knowledge into action.

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Section: Introductionmentioning

confidence: 99%

Living within a One Planet reality: the contribution of personal Footprint calculators

Collins

Galli²,

Hipwood

et al. 2020

Environ. Res. Lett.

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show abstract

“…Gamification is the use of game design elements in non-game contexts and to use specific system design features to make engagement with these systems more motivating (Johnson et al 2016). These elements correspond to the provision of information, a rewarding system, social connection, a user interface, and performance status (Alskaif et al 2018). Integrating these elements with home smart metering systems is expected to lead to longer attention to it, and higher willingness to change attitude or behaviour, such as reduction of energy consumption.…”

Section: Serious Games and Gamification Techniquesmentioning

confidence: 99%

“…Several recent publications indicate the promising character of including gamification into technology focused on energy efficiency (Fraternali, et al 2017;Garcia et al 2017;Morganti et al 2017). Alskaif et al (2018) have performed a survey of relevant research projects and revealed that the main focus of past projects was on applications targeting energy efficiency, whereas DR and self-consumption applications are gaining more attention in recent years. This trend is expected to continue in the future, in parallel with the further development of DR mechanism and distributed energy storage, as well as with the further integration of RES at the distribution level, which requires active control and energy management solutions.…”

Section: Serious Games and Gamification Techniquesmentioning

confidence: 99%

“…This might hinder the consumer engagement process and result in low social acceptance, due to low trust; and eventually create a major blockage for the further development of DR (Gangale et al 2013). Alskaif et al (2018) identify the key requirements for energy-related behaviour change by using the Trans-Theoretical Model (TTM), which classifies the process of behaviour change into a number of stages. An overview of the motivational factors commonly used to stimulate consumer engagement by smart grid projects in Europe, as well as the concerns of consumers to participate in energy related applications are summarised in Table 9.1.…”

Section: Motivational Factors and Concernsmentioning

confidence: 99%

“…performance in terms of energy consumption. A comparative feedback may evoke feelings of competition, social comparison and social pressure that may be especially effective when relevant others are used as a reference group (Gangale et al 2013;Alskaif et al 2018).…”

Section: Comparative Feedbackmentioning

confidence: 99%

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A Method for Developing a Game-Enhanced Tool Targeting Consumer Engagement in Demand Response Mechanisms

et al. 2018

Self Cite

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This work focuses on enhancing consumer engagement in demand response mechanisms through the employment of gamification techniques. Demand response mechanisms are employed by electricity suppliers, other market parties, and transmission and distribution system operators as options for market optimisation, balancing supply and demand, and ensuring system security. Gamification is the use of game design elements in non-game contexts, and the use of game principles in the design of certain systems to enhance engagement with these systems and make the interaction more motivating. The development of flexibility mechanisms at the demand-side is considered a key aspect for an effective energy transition, which requires the active participation and empowerment of consumers in the energy system. However, a significant barrier to realise the full flexibility potential is insufficient consumer engagement and awareness regarding energy usage. Serious games, and gamification, can effectively empower consumers by enhancement of engagement and stimulation of collaboration between them. The goal is to enable a playful interaction between technology, such as smart metering I. Lampropoulos (&) Á T. Alskaif Á M. van den Broek Á W. van Sark 213 systems, energy management systems and smart appliances, and consumers that will result in higher engagement in demand response. An overview of demand response is provided, and the linkage is made between retail markets, markets at the wholesale level and ancillary services. The role of gamification techniques is discussed based on literature review, focusing on strategies to increase consumer engagement in demand response mechanisms. A user-centred, iterative design method is proposed for the development of a game-enhanced tool in which also collaboration between players can be stimulated, whereas the impact of applying the game-enhanced tool on consumer engagement can be empirically verified.

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Gamification in financial service apps to enhance customer experience and engagement

Raza,

Rehmat,

Ishaq

et al. 2023

J of Consumer Behaviour

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The purpose of this research is twofold: (1) to examine the impact of gamification on user experiences, customer engagement, and purchase intentions in the financial industry and (2) to examine how immediate rewards vs. delayed rewards prompt different consumer behaviors in Pakistan's mobile banking (m‐banking) industry. The data for study 1 was collected from 340 m‐banking customers using a structured, survey‐based questionnaire, while study 2 collected data from 161 customers using an experimental‐based study. The structural equation modeling results show that gamification elements are positively related to user experiences and customer engagement, and customer engagement mediates the relationship between gamification and purchase intentions. Moreover, the results of the experimental‐based study show that immediate rewards more strongly influence user experiences, customer engagement, and purchase intentions. For theoretical implications, this study extends the scant literature on gamification in the m‐banking industry. For managerial implications, this research highlights the essential elements of gamification to increase customer engagement and purchase intentions in the m‐banking sector.

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Gamification-based framework for engagement of residential customers in energy applications

Cited by 113 publications

References 25 publications

Living within a One Planet reality: the contribution of personal Footprint calculators

Living within a One Planet reality: the contribution of personal Footprint calculators

A Method for Developing a Game-Enhanced Tool Targeting Consumer Engagement in Demand Response Mechanisms

Gamification in financial service apps to enhance customer experience and engagement

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