2016
DOI: 10.1007/978-3-319-45557-0_2
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Gamification and Behaviour

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Cited by 51 publications
(37 citation statements)
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References 22 publications
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“…However, human motivation and behaviour is not separate from culture. It has been argued that gamification can have different impacts on different cultures (AlMarshedi, Wanick, Wills, & Ranchhod, 2017). For example, some cultures value competition whereas others are more cooperation‐oriented (Hofstede, Hofstede & Minkov, 2010).…”
Section: Limitations and Future Workmentioning
confidence: 99%
“…However, human motivation and behaviour is not separate from culture. It has been argued that gamification can have different impacts on different cultures (AlMarshedi, Wanick, Wills, & Ranchhod, 2017). For example, some cultures value competition whereas others are more cooperation‐oriented (Hofstede, Hofstede & Minkov, 2010).…”
Section: Limitations and Future Workmentioning
confidence: 99%
“…Let's compare this stereotypical example of a failed effort towards behavior change with an example guided by a core principle of successful behavior change as championed by B. J. Fogg, the founder of Stanford's Behavior Design Lab. The principle is basically this, if you want to develop a new habit, make it small (Lieber, 2016;Al Marshedi et al, 2017;Fogg, 2019;Fogg and Euchner, 2019;Olt and Szasz, 2019). It's important to say here that the "habit" that eventually emerges as the micro-identity that might be described in terms of one's exercise routine, is not at all straightforwardly equivalent to habits as understood by Fogg.…”
Section: Seeding a Habitmentioning
confidence: 99%
“…The objective of the test is to obtain rigorous information thinking about the needs of the projects in which gamification is applied; for this, an approach in which the protagonist of the evaluation is the expert in this sector is chosen because such an expert has knowledge of the applicability of the system and understands the needs when choosing the best gamification properties, such as mechanics, dynamics and perception towards the players [ 56 ]. Therefore, a methodology of user-centered design (UCD) is applied [ 57 ].…”
Section: Methodsmentioning
confidence: 99%