“…Within the mobile game, girls learn through role-play how their choices matter and get connected to real-world resources to become better equipped to make decisions, build confidence, and ultimately, achieve positive health, safety, career, and educational outcomes in their lives (Konstantinidis et al, 2017). Together, these elements provide a virtual safe space for players to explore and navigate life choices, learn about sensitive and taboo topics, experience the simulated outcomes of their choices, and gain direct access through a direct-to-consumer approach with a strategically curated selection of information and resources designed to advance and support negotiating relationships, use of contraception, and managing menstrual health and hygiene (Johnson et al, 2016;Mayr et al, 2017;Wang and Zheng, 2021;Efe and Topsakal, 2022). Machine learning, which has found effective application in various sectors (Boukenze et al, 2016;Huang et al, 2021;Williamson, 2016), is being applied to capture in-game data, identify associations, make predictions, and create precision messaging based on in-game behaviors (Batarseh et al, 2021).…”