Galvanizing Digital Marketing Implementation in Small Businesses

Sidek, Syamsuriana; Hasbolah, Hazrina; Khadri, Nurul Azwa Mohamed; Mahshar, Munirah; Abdullah, Fadhilahanim Aryani; Yusuff, Yusrinadini Zahirah; Mohamad, Mohd Rosli

doi:10.1007/978-3-031-08093-7_14

Cited by 3 publications

(2 citation statements)

References 41 publications

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“…Digital marketing is frequently contrasted with conventional marketing methods like direct mail, billboards, and magazine advertisements. Oddly, traditional marketing is commonly grouped with television (Sidek et al, 2023).…”

Section: Digital Marketingmentioning

confidence: 99%

Government Programs to Tap Online User’s Potential and Allow Them to Use It for Digital Marketing and Become Digital Ambassadors

Muhammad Younus,

Dyah Mutiarin

2024

jgd

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The purpose of the study in this paper is to provide details regarding the initiatives and programs for utilizing the untapped potentials of the users present on different social media sites by training them or guiding them to use their energy in something which will bring good results for them and make them digital influencers. Researchers who are working effectively in this research field are utilizing the qualitative research method. The research data related to it was obtained from Amazon programs, blogs, social media, and e-commerce sites, and it is shared descriptively. The finding from this paper indicates that the creation of programs like this will undoubtedly benefit social media users and improve the way social media is currently used by most people. The way forward to make it possible, multiple hurdles need to be passed for successfully implementing this program. The paper will be limited to the extent to which the motive behind it is clearly described, then describe the possible ways for creating this program and how it will work, and lastly, what effect the initiative will have on the social media users and the e-commerce market.

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Section: Digital Marketingmentioning

confidence: 99%

Government Programs to Tap Online User’s Potential and Allow Them to Use It for Digital Marketing and Become Digital Ambassadors

Muhammad Younus,

Dyah Mutiarin

2024

jgd

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“…Small and Medium Enterprises (SMEs) are businesses that operate within certain criteria established by law by public authorities, which may vary depending on the country (Nefedov, 2023), SMEs are a vital component for both developing and developed nations, contributing to economic development through job opportunities, income growth, export performance, and domestic savings (Sidek et al, 2020).…”

Section: Small and Medium Enterprises (Smes)mentioning

confidence: 99%

Financial Funding for Small and Medium-sized Enterprises (SMEs)

Sawitri

2023

EAJMR

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The purpose of this paper is to provide a comprehensive understanding of SME funding issues and promote more inclusive and sustainable funding approaches for SMEs. The method used in this paper is qualitative by looking for papers derived from existing journal literature within ten years, looking for findings or results related to variables in this paper. Discuss results and findings from the literature found. The results of this paper after being presented in the form of a conclusion that makes contributions related to the field of finance. SMEs have an important role to play in African economies, but they often struggle to access formal financial services. Informal finance is becoming the preferred choice in some situations. Recommendations include building a regulatory framework, increasing linkages between the formal and informal financial sectors, and leveraging financial technology (FinTech) for financial access. Financial inclusion and risk management of SMEs are also important. This conclusion highlights the role of SMEs and the financial challenges that must be overcome to support economic growth.

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Digital Marketing Strategies for Digital Entrepreneurs

Akın

2024

Advances in Business Strategy and Competitive Advantage

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The study provides a digital marketing strategies framework for digital enterprises by identifying the dynamic trends, barriers, and future developments of digital marketing. The study systematically analyzed academic articles about digital marketing in digital entrepreneurship. A review of the basic knowledge structure of the studies was presented by referring to the publications in which the terms digital entrepreneurship and marketing were examined together. The findings form the framework of topics (such as networking, digital marketing planning, and marketing technologies) that future researchers should explore in digital marketing in digital entrepreneurship. A comprehensive list of research relationships and priorities of digital marketing strategies in digital entrepreneurship has been developed. The study provides academics with research information on digital marketing strategies in digital entrepreneurship. For digital entrepreneurs, it offers a range of digital marketing strategies.

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Galvanizing Digital Marketing Implementation in Small Businesses

Cited by 3 publications

References 41 publications

Government Programs to Tap Online User’s Potential and Allow Them to Use It for Digital Marketing and Become Digital Ambassadors

Government Programs to Tap Online User’s Potential and Allow Them to Use It for Digital Marketing and Become Digital Ambassadors

Financial Funding for Small and Medium-sized Enterprises (SMEs)

Digital Marketing Strategies for Digital Entrepreneurs

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