1984
DOI: 10.1037/0022-0663.76.5.782
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Gain–loss versus reinforcement–affect ordering of student ratings of teaching: Effect of rating instructions.

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Cited by 4 publications
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“…This relation is reflected in a number of social psychological theories. A familiar example is the gain–loss phenomenon (Aronson & Linder, 1965; Turcotte & Leventhal, 1984). For instance, subjects toward whom a confederate first expressed negative attitudes and then expressed positive attitudes liked the confederate more than did subjects toward whom the confederate constantly expressed positive attitudes (Aronson & Linder, 1965).…”
mentioning
confidence: 99%
“…This relation is reflected in a number of social psychological theories. A familiar example is the gain–loss phenomenon (Aronson & Linder, 1965; Turcotte & Leventhal, 1984). For instance, subjects toward whom a confederate first expressed negative attitudes and then expressed positive attitudes liked the confederate more than did subjects toward whom the confederate constantly expressed positive attitudes (Aronson & Linder, 1965).…”
mentioning
confidence: 99%
“…Session 2 measures, since the four Session 1 treatment combinations failed to produce significantly different Session 2 no-show rates, X 2 (3) = 3.71, p > .05. Nor did Session 2 mortality seem to limit generalizability of conclusions about treatment effects, since subjects who dropped out and nonsuspicious subjects (see next section) who completed the study failed to differ significantly on Lecture 1 quiz scores or Lecture 1 rating measures 3 except the first Hildebrand and Wilson factor, on which no shows awarded slightly higher ratings (.45 on the 5-point scale), t(59) = 2.35, p = .022.…”
Section: Subject Mortalitymentioning
confidence: 99%