Futurecast applied to tourism.

Moutinho, Luiz; Ballantyne, Ronnie; Rate, Shirley

doi:10.1079/9781845935887.0020

Cited by 5 publications

(2 citation statements)

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“…Among more traditional push and pull market factors, the subjective experience of customers spread throughout the web by means of social networks, strongly motivates (or demotivates) new tourist to visit small towns or rural areas (Madden and Shipley, 2012). Tourists love to share information, photos, comments and travel suggestions on a hotel, a restaurant or a destination and success of a tourism product is strongly supported by the positive marketing effect of a favorable "word-of-net" (Lee et al, 2011;Moutinho et al, 2011;Sotiriadis and van Zyl, 2013).…”

Section: On-line Evaluations Of Tourism Productsmentioning

confidence: 94%

Conveying Tourist Ratings into an Overall Destination Evaluation

Celotto

Ellero

Ferretti

2015

Procedia - Social and Behavioral Sciences

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The decision-making process concerning tourism destination choices is nowadays strictly related to the information gathered online and social media are the new form of tourist information offices. Viral diffusion of information through social communities influences and promotes the image and reputation of a tourist destination. New media are therefore crucial in discovering and enhancing notoriety of natural and cultural heritage of small or less known areas. We present, by means of a multicriteria methodology, a way to summarize customer (tourist) evaluations of a destination and to compare them with the DMO (Destination Management Organization) evaluation in terms of, e.g., cultural heritage, attractions and natural resources. The results are expressed as inductive rules representing how multiple ratings and reviews posted by tourists could be conveyed into single scores useful for travel destination selection and benchmarking.

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Section: On-line Evaluations Of Tourism Productsmentioning

confidence: 94%

Conveying Tourist Ratings into an Overall Destination Evaluation

Celotto

Ellero

Ferretti

2015

Procedia - Social and Behavioral Sciences

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“…Digital nomads carry ultra-small computers and mobile Internet and have mobility-oriented characteristics that cross multiple places and spaces without time constraints [50]. The term "digital nomad" encompasses the concept of digital convergence and extends to the term "transumer", a combination of "trans" and "consumer" [51]. Digital convergence is intricately linked to the rise of diverse forms of digital nomads and serves as a pivotal concept that profoundly influences digital life [15,24].…”

Section: Remote Work Of Digital Nomadsmentioning

confidence: 99%

A Way to Attract Digital Nomads to Tourist Destinations in the New Normal Era

Ji,

Kim,

Kim

2024

Sustainability

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In the new normal era, digital nomads are poised to play a pivotal role in driving innovation and revitalizing local economies. Their unique lifestyle and skillset can contribute to positive social and cultural changes, making them valuable assets in shaping the future of work and society. This study explores the characteristics of digital nomads based on remote work and seeks policy ways to attract digital nomads to tourist attractions. Focus group interviews (FGIs) were intended to establish policies related to digital nomads’ tourist sites in the new normal era and to provide implications for strategies to revitalize digital nomads. Each FGI’s panel consists of eight people working for working-level officials, government officials, and public organizations, and it was held three times in about two months, from January to February 2023. FGIs consist of four areas: ‘activating local tourism’, ‘digital transformation’, ‘development of wellness contents’, and ‘creating a settlement environment’. Moreover, eight strategic topics and 24 strategic tasks were derived from each strategic category. Seeking regional attraction strategies for digital nomads is meaningful in responding to paradigm shifts in the new normal era and exploring sustainable local ecosystems.

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A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

Scarpaci¹,

Sovacool

Ballantyne

2016

J Consum Policy

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This critical literature review incorporates a transformative consumer research (TCR) perspective in highlighting selected transgressions in corporate social responsibility that touch on (1) wealth consolidation, (2) environmental degradation, (3) commodification, (4) semiotic contamination, and (5) an erosion of accountability. It argues for a participatory approach among stakeholders in sustaining marketing research and assessing consumer policy that is both ethical and critical for academic marketers and practitioners alike. Transformative consumer researchers work to ensure that advertisements, messaging, and integrated marketing communications play a key role in promoting honesty and transparency. At the same time, transformative consumer research recognizes that advertising often masks the underlying costs incurred by society in general, and consumers in particular. TCR practices presently exist, and examples are presented to highlight these practices in consumer policy.

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Futurecast applied to tourism.

Cited by 5 publications

References 0 publications

Conveying Tourist Ratings into an Overall Destination Evaluation

Conveying Tourist Ratings into an Overall Destination Evaluation

A Way to Attract Digital Nomads to Tourist Destinations in the New Normal Era

A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

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