A Way to Attract Digital Nomads to Tourist Destinations in the New Normal Era

Abstract

In the new normal era, digital nomads are poised to play a pivotal role in driving innovation and revitalizing local economies. Their unique lifestyle and skillset can contribute to positive social and cultural changes, making them valuable assets in shaping the future of work and society. This study explores the characteristics of digital nomads based on remote work and seeks policy ways to attract digital nomads to tourist attractions. Focus group interviews (FGIs) were intended to establish policies related to digital nomads’ tourist sites in the new normal era and to provide implications for strategies to revitalize digital nomads. Each FGI’s panel consists of eight people working for working-level officials, government officials, and public organizations, and it was held three times in about two months, from January to February 2023. FGIs consist of four areas: ‘activating local tourism’, ‘digital transformation’, ‘development of wellness contents’, and ‘creating a settlement environment’. Moreover, eight strategic topics and 24 strategic tasks were derived from each strategic category. Seeking regional attraction strategies for digital nomads is meaningful in responding to paradigm shifts in the new normal era and exploring sustainable local ecosystems.

Opportunities for China’s Agricultural Heritage Systems under the “Digital Nomadism” Trend—A Stakeholder-Weighted Approach

“…Some research has been carried out to explore these new solutions for living circumstances and their relationships with the digital nomads' lifestyle [21][22][23]. The digital nomads' lifestyle could, on the other hand, contribute significantly to the sustainable development of agricultural heritage sites by generating a growth in tourism (produced by either short-term vacations or the long-term residence of digital nomads), digital agriculture (connecting with the market to help sell agricultural products through the internet), and spatial practices for local communities (some community-based public space construction has been carried out by digital nomads) [24][25][26][27]. Specifically, the influx of creative and entrepreneurial digital nomads has proven to be instrumental in revitalizing villages that suffered from a loss of visitors due to the pandemic [21].…”