Fundamentos psicosociales de la reputación "online": Propuesta de un modelo y un caso de análisis

Cambra, Ubaldo Cuesta

doi:10.5209/rev_esmp.2013.v19.42152

Cited by 3 publications

(1 citation statement)

References 2 publications

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“…Nowadays, online reputation should not be neglected by companies owing to the growth of online communication platforms and 2.0 communities (Cuesta, 2013), and the active participation of citizens in these media. Therefore, organizations must take care of and manage their online reputation to be able to relate with all their audience.…”

Section: Online Reputation In Corporate Strategymentioning

confidence: 99%

Social Media: useful for high-risk industries? A study of nuclear energy in Spain

Cobos-Urbina

2021

Communication & Society

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Social Media has become an unquestionable communicative tool for most organizations. Companies want to participate in the conversation on the network for various purposes: attracting new customers, promoting their products, exalting their brand, searching for prescribers, etc. However, those corporations that belong to risk sectors –as is the case of nuclear power plants– show initial suspicion because they consider that new forms of communication contribute to encouraging criticism of their business model, producing a deterioration in their image. The methodology used in this research is based on three pillars: a review of the literature on CSR, corporate reputation, Social Media and Nuclear Communication; exploration of Social Media in search of official profiles of nuclear power plants; and interviews with those responsible for communicating atomic plants to know their perception in the use of these supports. Spanish nuclear power plants do not actively use Social Media. These facilities rely on monologic communication tools and tactics, although they need dialogue for acceptance and long-term operation. Social Media are essential tools for risk sectors: to disseminate the science they make, to collect feedback and respond to criticism, and to seek consensus.

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Section: Online Reputation In Corporate Strategymentioning

confidence: 99%

Social Media: useful for high-risk industries? A study of nuclear energy in Spain

Cobos-Urbina

2021

Communication & Society

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Bayesian Networks to predict reputation in Virtual Learning Communities

Chamba-Eras

Arruarte

Elorriaga

2016

2016 IEEE Latin American Conference on Computational Intelligence (LA-CCI)

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An analysis of pro-vaccine and anti-vaccine information on social networks and the internet: Visual and emotional patterns

Cambra¹,

Martínez²,

González

2019

EPI

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The communication of information about vaccines and anti-vaccines is analyzed through the monitoring of issuers, news sites, groups, and messages in social networks. We also investigate the effects of information on people's attention, emotion, and engagement, which were analyzed using eye tracking, galvanic skin response (GSR) and facial expression methods. Results: the flow of communication was not constant, both in the press and on web sites (376 news in 2015, 74 in 2016, 69 in 2017 and, 268 in 2018); posts were informative and neutral; and 80% came from non-professional sources (only 17% were written by a journalist and 3% by a health specialist). On social networks, anti-vaccine Facebook messages and groups were identified, and a mapping of influencers is presented. Analysis of the temporal evolution (years 2015 to 2018) of communicative flows showed that anti-vaccine posts decreased. Gender differences appeared in the visual exploration of information sources and in the provoked emotion responses (GSR and facial expression). In pro-vaccine pages women looked at the headline first, while men looked at the photograph. Emotional responses and engagement did not show differences between anti-vaccine and pro-vaccine web sites. No differences were found in the emotion provoked (GSR) between both website types: anti-vaccination persuasion occurred via cognitive, not emotional, methods by using heuristics (e.g., conspiracy theories). Emotional responses and engagement did not show differences between pro-vaccine and anti-vaccine web sites.

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Fundamentos psicosociales de la reputación "online": Propuesta de un modelo y un caso de análisis

Cited by 3 publications

References 2 publications

Social Media: useful for high-risk industries? A study of nuclear energy in Spain

Social Media: useful for high-risk industries? A study of nuclear energy in Spain

Bayesian Networks to predict reputation in Virtual Learning Communities

An analysis of pro-vaccine and anti-vaccine information on social networks and the internet: Visual and emotional patterns

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