“…More than half of the total number of studies focused the discussion on identity that can be further delineated into social identity (Albawardi, 2018;Baoueb, 2020;Martin-Anatias, 2018;Mohamed Nil & Paramasivam, 2012;Muller, 2015;Rafi, 2017), group marker (Barnes, 2012); Bentahila & Davies, 2002;Davies & Bentahila, 2008;White, 2019), ethnicity (Akande, 2013;Manns, 2014), and multilingual community (Pérez-Sabater, 2021; Pérez-Sabater & Moffo, 2019; Umpornpun & Mongkolhutthi, 2022). Constructions of meaning is another issue that has been frequently discussed in code-switching studies, researching the use of code-switching in relation to societal and cultural elements of discourse (Lin, 2017) and as meaning constructions (Chau & Lee, 2021;Schau et al, 2017;Yahiaoui et al, 2021). In a specific area of advertisement, an issue that is emphasised revolves around the use of code-switch as a persuasive element in conveying the message in product evaluation (Ahn et al, 2017;Lin & Wang, 2016;Luna & Perrachio, 2005;Zhiganova, 2015).…”