2018
DOI: 10.1111/jsbm.12437
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Full Steam Ahead or Abandon Ship? An Empirical Investigation of Complete Pivot Decisions

Abstract: New products or services often misalign with customer preferences, and sometimes these initial offerings must be abandoned and replaced. Factors influencing these “complete pivot” decisions are poorly understood. We use behavioral decision theory to develop a theoretical model of pivot decisions that tests our predictions via a conjoint analysis experiment. We find that magnitude of the miss (revenues compared to plan), length of the runway (cash available/burn rate), and attribution for the miss (reason for c… Show more

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Cited by 27 publications
(33 citation statements)
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“…However, recombining existing resources is only part of the overall conceptualization of resourcefulness. Other aspects of resourcefulness include stretching (Sonenshein, 2017), entrepreneur frugality (Michaelis et al, 2020), leveraging ones' imagination to transform resources into means (Kier & McMullen, 2018), goal‐based orientations toward venture survival (Josefy, Harrison, Sirmon, & Carnes, 2017; Paik, 2014), unorthodox entrepreneurial hustle behaviors (Fisher, Stevenson, & Burnell, 2020; Fisher, Stevenson, Neubert, et al, 2020), perseverance in the form of grit (Duckworth, Peterson, Matthews, & Kelly, 2007; Mueller, Wolfe, & Syed, 2017), and proactive entrepreneurial actions such as pivoting (Grimes, 2018; Kirtley & O'Mahony, 2020; Wood, Palich, & Browder, 2019). We focus directly on stretching behaviors (Sonenshein, 2017) in this research because of our empirical reliance on financial resources in the form of grants.…”
Section: Discussionmentioning
confidence: 99%
“…However, recombining existing resources is only part of the overall conceptualization of resourcefulness. Other aspects of resourcefulness include stretching (Sonenshein, 2017), entrepreneur frugality (Michaelis et al, 2020), leveraging ones' imagination to transform resources into means (Kier & McMullen, 2018), goal‐based orientations toward venture survival (Josefy, Harrison, Sirmon, & Carnes, 2017; Paik, 2014), unorthodox entrepreneurial hustle behaviors (Fisher, Stevenson, & Burnell, 2020; Fisher, Stevenson, Neubert, et al, 2020), perseverance in the form of grit (Duckworth, Peterson, Matthews, & Kelly, 2007; Mueller, Wolfe, & Syed, 2017), and proactive entrepreneurial actions such as pivoting (Grimes, 2018; Kirtley & O'Mahony, 2020; Wood, Palich, & Browder, 2019). We focus directly on stretching behaviors (Sonenshein, 2017) in this research because of our empirical reliance on financial resources in the form of grants.…”
Section: Discussionmentioning
confidence: 99%
“…The extreme version of perseverance is no change in either dimension. The extreme version of a pivot is what Blank (2013) referred to as a restart and Wood et al (2019) referred to as a complete pivot-abandoning the "initial offering in favor of a completely new concept." In many ways, a complete pivot is consistent with the notion of termination of a particular startup effort.…”
Section: Building Block 5: Persevere or Pivot With Course Of Actionmentioning
confidence: 99%
“…From the cognitive stream, the analysis identified that the recognition stage may be influenced by individual differences, biases and how entrepreneurs frame information and uncertainty (Grimes, 2018). Wood et al (2019Wood et al ( , p. 1642) point out that entrepreneurs' interpretations, aspirations and judgments concerning their firm's performance and future alternatives affect the risk preferences and the attributions and measurements of a missed revenue projection. They state that "the greater the disparity between aspiration levels and actual outcomes, the more willing the decision-maker will be to consider more radical change options, such as complete pivots.…”
Section: Recognitionmentioning
confidence: 99%