Front-of-pack health imagery on both ‘healthy’ and ‘unhealthy’ foods leads people to misremember seeing health claims: Two memory experiments

Delivett, Christopher P.; Farrow, Claire; Thomas, Jason; Nash, Robert A.

doi:10.1016/j.appet.2022.106013

Cited by 7 publications

(3 citation statements)

References 29 publications

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“…The vast majority of this research investigates the use of nutritional labels, and indeed several meta-analyses exist to catalogue this information (e.g., Campos et al, 2011; Ikonen et al, 2020). In more recent years, studies have investigated how other image types can influence consumer evaluations of product ‘healthiness’ and nudge purchase propensities for healthy alternatives (e.g., Delivett et al, 2020; Delivett et al, 2022; Gil-Pérez et al, 2020; Talati et al, 2017). Whilst this body of work provides important insight into the ability of images to communicate product information, it exists only within the narrow context of health and nutrition perceptions.…”

Section: Literature Reviewmentioning

confidence: 99%

How to signal product variety on pack: an investigation of color and image cues

Ward,

Romaniuk,

Trinh

et al. 2023

International Journal of Market Research

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Line Extensions are among the most common form of product launch in packaged goods markets. As part of this process, brand managers must decide the visual design of the new variant’s packaging. To inform this decision making, this research aims to empirically quantify the efficacy of using colors versus images as signals of product variety on pack. We compare the use of color on 576 packs with perceptions of 1,853 category buyers across three categories in the USA. We find that for 84% of variant types, marketers use common colors to signal variety on pack, while consumers perceive that only 56% of variant types are represented by a particular color. Of greater concern, the colors used in practice and those expected by consumers align in only 16% of cases. By comparison, images are linked to variant types to a significantly greater extent (39% of cases). This suggests images are a stronger and more explicit signal of product variety than color. There are multiple implications arising from this study. It expands scholarly research on the use of colors in product extensions and, at the same time, provides a series of valuable benchmarks for industry practice in the portfolio management domain.

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Section: Literature Reviewmentioning

confidence: 99%

How to signal product variety on pack: an investigation of color and image cues

Ward,

Romaniuk,

Trinh

et al. 2023

International Journal of Market Research

View full text Add to dashboard Cite

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“…All valid results must be confronted with other valid evidence that proves, in 2022, the superiority of other FoPL, such as the NutrInform Battery [162,163], Multiple Traffic Light [164][165][166][167][168], Warning Labels [169][170][171], the KeyHole Logo [5], Health Star Ratings [172] or suggest an improvement of the Nutri-Score [172]. All the aforementioned studies highlight higher performances of the cited FoPL, mainly in comparative studies, confirming the non-convergence of results when assessed through different relevant parameters in consumers' decision-making.…”

Section: What's Next With the Most Recent Contributions?mentioning

confidence: 99%

Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels

2022

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The last decades have been marked by the introduction of front-of-pack labels (FoPL) as an institutional corrective action against obesity and nutrition-related illnesses. However, FoPL-related policy-making initiatives issued by the European Union evolved over time and led to a diversity of labels with different effects on consumers’ decisions. As a result, the extant literature adapted to the regulative scenario over the years and investigated the effects of the labels, creating consensus on some topics while being fragmented on others. Similarly, policy-makers adapted some regulations to the evidence supported by the research. With the aim to systematize the overall structure and evolution of the literature on FoPL, investigate the presence of a consensus on specific topics through a co-citation analysis, and examine the evolution of the consensus and co-citation networks over the years and potential research gaps, we report the results of bibliometric and co-citation analyses and a systematic literature review involving 170 papers and a selection of 49 articles published in the last months, for a total of 219 articles, analysed according to three timespans (Period 1 (1989–2011); Period 2 (2012–2016) and Period 3 (2017–2022)). Our findings highlight the interplay of policy development and FoPL research, the presence of few self-reinforcing and well-established co-citation networks based on validated evidence in the literature and the presence of alternative emerging theories that offer different and valid perspectives overlooked by mainstream co-citation research networks.

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“…In the case of new food nutrient enhancement technology that the public may be unacquainted with, studies suggest that the type, source, and framing of information provided to the consumers will always influence the public perception of functional foods [ 15 ]. Studies have shown that providing nutritional information is regarded as a very beneficial measure by government agencies around the globe [ 16 , 17 , 18 , 19 ]. However, the nutritional information provided on back-of-pack nutrition facts panel and front-of-pack nutrition claims do not frequently assist consumers in making the best decision, since messages are not always easily understandable for most of the audience, especially in functional food [ 20 ].…”

Section: Introductionmentioning

confidence: 99%

Does Supplementary Information Add Value to Functional Food? Evidence from a Choice Experiment in China

2022

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Establishing an effective choice architecture system enables people to improve their ability to make better food choices and encourage transformation of the food system into one that is more efficient, healthy, and sustainable. However, affecting consumer preferences by improving information supply is still a crucial issue that has not been comprehensively explored in China and many developing countries. This study aimed to identify the most effective information treatment method for increasing the likelihood of purchase and willingness to pay (WTP) for nutritionally enhanced eggs. A survey with five information treatments and a choice experiment was completed by a random sample of 2379 Chinese consumers, and the mixed logit model was subsequently applied to interpret the results. It was found that when nutritional information (NI), health benefit information (HBI), and/or market status quo information (MSQ) was presented to consumers, their utility increased. Different schemes had different effects on participants’ WTP. The HBI from scientific research institution, provided in the form of leaflets, has the most significant effect on improving WTP, increasing the WTP of consumers by 31.65%. WTP for functional eggs increased similarly in response to NI and MSQ information. However, adding NI to HBI did not significantly increase the value of functional eggs, especially when the information was presented to the interviewees in the form of short videos. This research broadens the present knowledge and application of an information communication strategy by suggesting that the combination of information content, carriers, source influence consumer preference and WTP for nutritionally enhanced eggs. The results have implications for the communication practices of food enterprises to optimize their marketing strategies and improve product innovation to add more value to the functional food.

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Front-of-pack health imagery on both ‘healthy’ and ‘unhealthy’ foods leads people to misremember seeing health claims: Two memory experiments

Cited by 7 publications

References 29 publications

How to signal product variety on pack: an investigation of color and image cues

How to signal product variety on pack: an investigation of color and image cues

Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels

Does Supplementary Information Add Value to Functional Food? Evidence from a Choice Experiment in China

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