From Traditional to VR-Based Online Education Platforms: A Model of the Mechanism Influencing User Migration

Abstract

VR technology can help create optimal virtual learning spaces. Such spaces offer new visual experiences that break through the limitations of time and space and greatly stimulate people’s imagination and creativity in learning. Currently, the bandwidth required for such spaces limits the large-scale application of virtual reality (VR) technology for this purpose. With the large-scale deployment and application of high-speed networks, however, online education platforms based on VR technology will be better able to meet the diversified and personalized learning needs of learners. To promote the development and popularization of new online education platforms based on VR, the factors influencing the migration of learners from traditional online education platforms to new platforms need to be understood more clearly. A model based on the theory of negative, positive, and anchoring effects can explain learners’ migration behavior in this connection. To this end, a structural equation model based on the PLS variance algorithm was used to analyze data obtained through offline and online questionnaires. It was found that in terms of “negative effects”, the afunction and loyalty associated with traditional online education platforms reduced learners’ willingness to migrate to new platforms based on VR technology. In terms of “positive effects”, the novel interactivity and personalization brought by the new platform increased the willingness of users of traditional platforms to migrate to new platforms. In terms of “anchoring effects”, the system quality and relationship quality of learners’ use of traditional online education platforms, as well as the transfer costs associated with the new platform, generated learners’ risk perception about platform migration. In addition, risk perception not only negatively affects learners’ migration to the new platforms, but also strengthens their cognition of the system quality and relationship quality of the traditional platforms, while reducing their interactive awareness of those platforms. Therefore, by adjusting the psychological component of virtual learning, the online education platforms based on VR technology can create high-quality platforms migrating from traditional platforms.

An overview of applications and trends in the use of extended reality for teaching effectiveness: an umbrella review based on 20 meta-analysis studies

“…VR is widely used in education, and it refers to the presentation of virtual or real interactive three-dimensional environments (Fowler, 2015). Chen et al (2020) argue that VR provides a new visual experience that breaks the limits of time and space. It greatly stimulates people’s imagination and creativity in learning (Chen et al , 2020).…”

“…Chen et al (2020) argue that VR provides a new visual experience that breaks the limits of time and space. It greatly stimulates people’s imagination and creativity in learning (Chen et al , 2020). Xie et al (2019) conducted a study on the use of VR tools to improve students’ learning of Chinese language, and the data showed that the content and vocabulary of participants’ oral reports were statistically significantly higher when using VR tools than when not using VR tools, so it can be seen that VR tools help prepare and encourage active learning (Xie et al , 2019).…”

Role of Ethical Products in Enhancing Customer’s Satisfaction: An Assessments of Yobe Microfinance Products and Services in Nigeria

“…The literature reviewed also indicates that service quality expectations are likely based on excellence. In contrast, ratings of satisfaction are more likely to be based on a wide range of quality defects (Chen, Liu, Chang, Gui, & Na, 2020;De Oña, 2021;Jin, Lee, Slocum, & Merkebu, 2018;Naumovska-Saveska, Tomovska-Misoska, Efremov, & Petrovska, 2021). More specifically, there could be potential customer satisfaction, including service quality.…”

“…Customer satisfaction surveys are often closely related to measuring service quality (Chen et al, 2020;De Oña, 2021;Pakurár et al, 2019;Rita, Oliveira, & Farisa, 2019). Satisfaction is the customer's feelings and attitude towards the service after using the service.…”

Establishment of Virtual-Reality-Based Safety Education and Training System for Safety Engagement

“…Lee [50] presented the several core factors necessary for VR-based content design: collecting information on accident situations to be implemented using VR technology, setting curriculum and educational goals in consideration of educational level and difficulty, etc., and creating realistic educational scenarios with which learners can engage. Chen et al [51] applied reality to form the learner's risk perception among the components of the existing safety education and training contents, such that the learner was immersed in the contents of education and the contents were embodied. An evaluation of educational effectiveness was also presented.…”