2017
DOI: 10.1177/2158244017706596
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From Subcultures to Common Culture: Bodybuilders, Skinheads, and the Normalization of the Marginal

Abstract: The politics of youth culture is a politics of metaphor: it deals in the currency of signs and is, thus, always ambiguous, because the subcultural milieu has been constructed underneath the authorized discourses, in defiance of the multiple disciplines of the family, the school, and the workplace. Subculture takes shape in the space between surveillance and the evasion of surveillance; it translates the fact of being under scrutiny into the pleasure of being watched. It is a way of "hiding in the light" (Hebdi… Show more

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Cited by 13 publications
(6 citation statements)
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“…On the one hand, the emergence and development of natural bodybuilding as competition sport needs to be understood in relation to the historical trajectory of dominant bodybuilding culture and industry. The traction natural bodybuilding has gained can be interpreted as a response and perhaps contributing factor to the radicalisation of bodybuilding (Richardson, 2010) and speaks to the dialectic constitution of the mainstream and the marginal (Johansson et al, 2017). Its trajectory can also be explained in terms of diversification tendencies in a cultural goods market, especially within a broader gym/fitness industry shaped by consumer capitalism (Sassatelli, 2015).…”
Section: Resultsmentioning
confidence: 99%
“…On the one hand, the emergence and development of natural bodybuilding as competition sport needs to be understood in relation to the historical trajectory of dominant bodybuilding culture and industry. The traction natural bodybuilding has gained can be interpreted as a response and perhaps contributing factor to the radicalisation of bodybuilding (Richardson, 2010) and speaks to the dialectic constitution of the mainstream and the marginal (Johansson et al, 2017). Its trajectory can also be explained in terms of diversification tendencies in a cultural goods market, especially within a broader gym/fitness industry shaped by consumer capitalism (Sassatelli, 2015).…”
Section: Resultsmentioning
confidence: 99%
“…Consequently, subjective violence enacted by our informants should also be understood as part of a wider symbolic violence guided by neo-Nazi doctrines and ideas of White supremacy. Today, many of these hateful ingredients in the far-right political movement—although somewhat modified and adapted to a normalized political context—are increasingly present in the Swedish society (Johansson et al 2017 and Haywood et al 2017).…”
Section: Discussionmentioning
confidence: 99%
“…Subjective violence enacted in specific situations and in confrontations between different groups must also be understood as part of a wider symbolic and sometimes also systemic violence guided by ideological doctrines and ideas of White supremacy (Zizek 2008). Through a mainstreaming of many of the hateful ingredients in the far-right political movement, racism and hate speech are no longer merely a part of subcultural settings or neo-Nazi organizations, but also increasingly present in society at large (Johansson et al, 2017; Kimmel and Wade 2018). Consequently, the subcultural, expressive, and aggressive styles of the skinhead—particularly tattoos with skulls, Nazi symbols, and aggressive messages—have been replaced by sophisticated elements, such as White shirts and green ties (as in the Nordic Resistance Movement), concealing violence and putting forward new, attractive images of masculinity and nationalism (Miller-Idriss 2017).…”
Section: Violence Homosociality and The Construction Of Masculinitymentioning
confidence: 99%
“…A closer look at specific subcultures provides a clearer picture of the importance of subcultures in relation to changing subjectivities (Johansson et al 2017). In particular, we can see how subcultures are intimately interwoven with and tied in with societal and cultural transformation.…”
Section: Analytical Point Of Departurementioning
confidence: 99%