From Seitan Bourguignon to Tofu Blanquette: Popularizing Veganism in France with Food Blogs

Véron, Ophélie

doi:10.1007/978-3-319-33419-6_13

Cited by 15 publications

(10 citation statements)

References 5 publications

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“…These products differ in terms of their nutritional value, the technological challenges required for production, and their current acceptance as alternatives to meat (van der Weele et al, 2019). These products also differ in terms of their origins: they can be sourced from plants, such as legumes (i.e., plants with seeds in a pod, such as beans or peas; Lemken, Spiller, & Schulze-Ehlers, 2018, 2019, tofu (i.e., a soft, pale high-protein food, made from the seed of the soya plant; Ottenfeld, Bernstein, & Wittle, 2008), seitan (i.e., a meat substitute made from wheat which can often resemble meat in texture; Véron, 2016); or they can be sourced from animals, such as insects (i.e., crickets, earthworms;Hartmann & Siegrist, 2016) and lab-grown meat (i.e., meat that is cultivated based on animal cells; Bryant & Barnett, 2018).…”

Section: Alternatives To Meat Consumptionmentioning

confidence: 99%

Consumer perceptions of conventional and alternative protein sources: A mixed-methods approach with meal and product framing

et al. 2021

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Understanding consumer perceptions of meat alternatives is key to facilitating a shift toward more sustainable food consumption. Importantly, these perceptions may vary according to the characteristics of the consumer (e. g., preferences, motivations), the product (e.g., sensory attributes) and the encounter (e.g., how the meat alternative is presented/framed). Qualitative and quantitative methods were applied to examine consumer perceptions of five proposed alternatives to meat: legumes, tofu, seitan, lab-grown meat, and insects. In Study 1, 138 participants provided free associations with regards to conventional animal proteins (e.g., red/white meat, fish) and the five alternatives. Three profiles of consumers were identified: (1) hedonically motivated meat eaters uninterested in meat substitutes; (2) health-oriented meat eaters open to some meat substitutes; and (3) ethically conscious meat avoiders positively oriented to most meat alternatives. In Study 2, the presentation of the product was experimentally manipulated: 285 participants evaluated the same five meat alternatives along several dimensions (e.g., edibility, healthiness), either when framed as an individual product or as part of a larger meal. Overall, most meat alternatives benefited from a meal framing, with the notable exception of legumes, which benefited from an individual framing, and insects which were evaluated quite negatively regardless of framing. The present findings suggest that there is not a single way to frame all meat alternatives that will improve their appeal to all consumers.

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Section: Alternatives To Meat Consumptionmentioning

confidence: 99%

Consumer perceptions of conventional and alternative protein sources: A mixed-methods approach with meal and product framing

et al. 2021

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“…Instagram memungkinkan penyebaran informasi seputar gaya hidup vegan menjangkau masyarakat luas dan memiliki potensi untuk mempersuasi banyak orang mengurangi konsumsi daging hewan. Karena lewat Instagram dapat disediakan informasi vegan secara virtual, maka orang-orang yang biasanya tidak terjangkau oleh kampanye fisik seperti orang-orang yang tinggal di daerah pedesaan dan jauh dari kota, Instagram memungkinkan penyebaran informasi seputar gaya hidup vegan sampai ke mereka (Veron, 2016). Hal ini sesuai dengan pernyataan bahwa kemampuan untuk mendapatkan informasi seputar vegan dari vegan influencers dapat mempengaruhi individu untuk memperluas opsi pemilihan makanan dan mempraktikan gaya hidup yang lebih sehat (Johnston & Goodman, 2015).…”

Section: Because Motivesunclassified

Personal Branding Vegan Influencer di Instagram

2021

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Indonesia adalah negara ke-16 terbaik untuk hidup dengan gaya hidup vegan. Walau begitu, jumlah penduduk vegan di Indonesia jumlahnya masih sedikit. Penelitian ini bertujuan untuk mengetahui pemaknaan vegan bagi vegan influencer, motif vegan influencer dalam membangun personal branding di Instagram, dan pengalaman komunikasi vegan influencer dalam membangun personal branding di Instgaram. Teori yang digunakan dalam penelitian ini adalah Teori Fenomenologi Schutz dan Teori Interaksi Simbolik oleh George Herbert Mead. Penelitian ini menggunakan metode fenomenologi dan paradigma konstruktivisme. Hasil penelitian pada 10 informan menunjukkan bahwa vegan influencer memaknai vegan sebagai dan untuk kesehatan, lingkungan, etika, dan makanan. Motif vegan influencer dikategorikan menjadi 2 kategori, pertama because-motive dan inorder-to-motives. Pengalaman komunikasi vegan influencer dalam membangun personal branding di Instagram dibagi menjadi dua, yaitu pengalaman komunikasi saat awal menjadi vegan influencer di Instagram dan setelah menjadi vegan influencer di Instagram. Saran yang dapat diberikan dari penelitian ini vegan influencer diharapkan dapat lebih konsisten dalam membuat konten, memperbanyak konten mengenai vegan yang sederhana, lebih memahami dan sering menggunakan fitur-fitur Instagram, serta bagi penelitian selanjutnya diharapkan dapat mengembangkan penelitian mengenai vegan influencer dalam aspek influencer marketing.

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“…where vegan products form an expanding market and the number of vegan cookbooks and blogs has significantly increased (Véron, 2016).…”

Section: The Components Of the Vegan Mobilizationmentioning

confidence: 99%

“…There is an ongoing debate over whether veganism should be political and never be detached from animal rights (Greenebaum, 2012) and whether the 'veggie trend' overruns the discussion of animal rights (Véron, 2016). Vegan food bloggers have been criticized for aestheticizing vegan eating (Véron, 2016) and many ethical vegans criticize those who follow a vegan diet for health reasons or don't even consider those following a vegan diet for health reasons to be true vegans (Greenbaum, 2012, see also Arppe, Mäkelä, & Väänänen, 2011).…”

Section: Political or Non-political Consumerism?mentioning

confidence: 99%

“…In particular, the cases below illustrate how various actors have used discursive strategies to strengthen their arguments and bring their cause to the public sphere, but also that vegan options easily available to consumers to "buycott" are gaining increasing popularity.First, consciousness-raising campaigns by animal rights activists in several European countries as well as the US, Australia and Mexico have targeted the meat and dairy industries, aiming to transform their "happy meat" image. Activists have filmed at animal production facilities, showing poor living conditions and maltreatment of animals and distributed these videos on the Internet(Véron, 2016;Vinnari & Laine, 2017). Anti-branding campaigns by PETA (People for the Ethical Treatment of Animals) against Kentucky Fried…”

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confidence: 99%

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Veganism and Plant-Based Eating

Jallinoja

Vinnari

Niva

2018

The Oxford Handbook of Political Consumerism

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In recent years, there has been an increased mobilization around veganism and plant-based diets. This chapter analyzes this mobilization, the evolution of the images and practices of vegan eating, and associated kinds of political consumerism. The chapter demonstrates how vegan eating takes place as an assemblage of several actors and platforms, such as consciousness-raising campaigns, vegan bloggers, pledges and festivals, and new vegan foods marketed as “cool” and suitable for everyone. The concepts of boycott and buycott are too narrow to adequately describe veganism as political consumerism. Instead, discursive and lifestyle political consumerism and their interplay characterize the current building of new images and communities. The internet and social media have a central role in shaping the cultural contents of the “veggie trend.” Moreover, vegan eating is not always inspired by other-oriented motives but also by self-regarding motives, such as health, pleasure, and distinction.

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From Seitan Bourguignon to Tofu Blanquette: Popularizing Veganism in France with Food Blogs

Cited by 15 publications

References 5 publications

Consumer perceptions of conventional and alternative protein sources: A mixed-methods approach with meal and product framing

Consumer perceptions of conventional and alternative protein sources: A mixed-methods approach with meal and product framing

Personal Branding Vegan Influencer di Instagram

Veganism and Plant-Based Eating

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