From reviving tradition to fostering innovation and changing marketing: the evolution of micro-brewing in the UK and US, 1980–2012

Cabras, Ignazio; Bamforth, Charles W.

doi:10.4324/9781315619149-7

Cited by 50 publications

(51 citation statements)

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“…We selected three colors: blond, dark and amber. Furthermore, we selected three different countries of origin: Belgium (known for the historical existence of a wide variety of different beers types), the USA (known for its long tradition of pilsner type beers and a huge emergence of the craft brewery movement since the 1980s, producing a wide diversity of beers today) and the UK (historically less known for pilsner type beers, and more for pale ale beers, with also a huge craft brewery movement since the 1980s) [47,48]. We include beer varieties with and without organic label and we include different packaging options: beer on tap, in a glass bottle or in a metal can.…”

Section: Type Of Beermentioning

confidence: 99%

Beer and Organic Labels: Do Belgian Consumers Care?

Poelmans

Rousseau

2017

Sustainability

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Abstract:We investigate whether beer drinkers are willing to pay a price premium for organic beer compared to conventional beer. Moreover, we identify subgroups of consumers with different preference patterns by investigating whether specific personal characteristics of the purchasers have an influence on this willingness-to-pay. Specifically, results are reported from a survey including a stated choice experiment of consumer decisions concerning beer purchases in Flanders (Belgium), focusing on organic labels. A non-probabilistic sampling method was used over the Internet and 334 responses were useable for the empirical analysis. Each respondent was asked to choose their preferred beer from a series of nine choice cards describing three different beer varieties. In this respect, we created a two-block design, each consisting of nine choice cards. Each respondent was randomly presented with one of the two blocks, so that an equal distribution of the blocks could be obtained. Overall, we find that our sample is statistically indifferent between a beer with an organic label and a similar beer without an organic label. This is in line with previous research that stated that consumers are unwilling to pay high price premiums for organic vice products, such as beer. We find no statistically different preferences for male or female respondents, or for members or non-members of nature protection organizations. However, we find a significant difference (p-value = 0.029) between primary beer shoppers who have a zero willingness-to-pay (WTP) for organic beer compared to similar non-organic beer and the reference group that has a negative WTP of 14 Euro per 1.5 L for organic beer. In addition, the WTP for beer drinkers older than 40 (negative WTP of 22 Euro per 1.5 L) and the WTP for frequent beer drinkers (zero WTP) are statistically different from the reference group (p-value = 0.019 and 0.000 respectively).

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Section: Type Of Beermentioning

confidence: 99%

Beer and Organic Labels: Do Belgian Consumers Care?

Poelmans

Rousseau

2017

Sustainability

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“…Interestingly, only Spanish and Italian participants mentioned quality improvements and/or product development as ways of innovating, whereas this definition was only considered by two UK participants. The quality aspect, as well as the range of craft beers on offer, were found to be significant elements in previous academic research (Cabras and Bamforth, 2015). Furthermore, whereas new production processes and methods appeared to be important for Italian and UK participants, these elements seemed to be rather marginal for Spanish operators.…”

Section: Rq1: How Participants Define Innovationmentioning

confidence: 91%

“…The usefulness of social media as a marketing tool has been documented by various researchers in the craft brewing industry (Cabras and Bamforth, 2015;Kleban and Nickerson, 2012). Kleban and Nickerson (2012), for example, discussed the changing environment where nano, macro, and large breweries are competing.…”

Section: Rq1: How Participants Define Innovationmentioning

confidence: 99%

“…We also work… with a chef who created a pairing guide with some of our beers… P3IT: There are places [ At the other end, and given the micro-small size of the breweries, buying heavier machines/equipment appeared to be only a marginally considered way of innovating. However, purchasing equipment/machinery, such as copper tanks, applies in the context of craft brewing entrepreneurship, and is illustrated in a previous case study (Cabras and Bamforth, 2015). Table 3 Here…”

Section: Rq1: How Participants Define Innovationmentioning

confidence: 99%

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Exploring innovation perceptions and practices among micro and small craft breweries

Alonso

Bressan

Sakellarios

2017

IJWBR

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“…It is essential for anyone intent on pursuing brewing research to understand the business and its trajectories. I have been fortunate to be in collaboration with Ignazio Cabras on such matters .…”

Section: Business Of Beermentioning

confidence: 99%

The Horace Brown Medal. Forever in focus: researches in malting and brewing sciences

Bamforth

2020

J. Inst. Brew.

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The paper reviews a career of more than forty years researching topics in malting and brewing science. Some themes attracted particularly close attention, namely the endosperm cell walls of barley, dimethyl sulphide, flavour stability, foam and the impact of beer on health. However, the scope has been far broader than that. The underlying imperative was to pursue research that was close to application and always focussed on a specific need in the processes involved in the production of beer. © 2020 The Institute of Brewing & Distilling

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From reviving tradition to fostering innovation and changing marketing: the evolution of micro-brewing in the UK and US, 1980–2012

Cited by 50 publications

References 1 publication

Beer and Organic Labels: Do Belgian Consumers Care?

Beer and Organic Labels: Do Belgian Consumers Care?

Exploring innovation perceptions and practices among micro and small craft breweries

The Horace Brown Medal. Forever in focus: researches in malting and brewing sciences

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