From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country

Moisescu, Ovidiu Ioan

doi:10.1080/1331677x.2017.1421998

Cited by 50 publications

(65 citation statements)

References 64 publications

(89 reference statements)

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“…Although numerous authors have studied this concept, a more solid theoretical grounding is necessary, and the concepts and definition related to ecopreneurship must be unified. It would be of interest to analyze ecopreneurship and eco-innovation initiatives through empirical testing to offer insight into the effects of ecopreneurs and their firms on communities and society [6,106]. As mentioned earlier, ecopreneurship can be a source of a competitive advantage [53].…”

Section: Future Researchmentioning

confidence: 99%

An Overview of Ecopreneurship, Eco-Innovation, and the Ecological Sector

2019

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Given the current trend toward a more sustainable and environmentally-friendly economy, the overlap between entrepreneurship and sustainability has become a key research area. Part of this trend is the emergence of ecopreneurial businesses. These businesses are pioneers in using innovation to achieve sustainable growth by exploiting market opportunities. This article presents an overview of the concepts of ecopreneurship, eco-innovation, and the ecological sector. A rigorous review of the literature in this area is presented. The results of this review show the key values and principles that are central to this new stream of research and shed light on opportunities for further research. The primary conclusion is that there is a need for collective collaboration between ecopreneurs, consumers, and producers to achieve long-term sustainability.

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Section: Future Researchmentioning

confidence: 99%

An Overview of Ecopreneurship, Eco-Innovation, and the Ecological Sector

2019

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“…Sustainable development is widely concerned with having a positive effect on enterprises' long-term interest [28]. If enterprises neglect this issue, they will not only miss the opportunities for development, but also face the risk of being eliminated by markets [29].…”

Section: Background and Research Modelmentioning

confidence: 99%

The Roles of Power Distance Orientation and Perceived Insider Status in the Subordinates’ Moqi with Supervisors and Sustainable Knowledge-Sharing

Zheng

Zhang

et al. 2019

Sustainability

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Although knowledge-sharing, an important facet of knowledge management, has been encouraged for the sustainable development of organizations, this kind of behavior is still not prevalent among group members. To enrich the literature and contribute to its practical usage, this research proposed a model based on the fit theory to examine the roles of perceived insider status (PIS) and power distance orientation in subordinates’ Moqi with supervisors (SMS) and knowledge-sharing. Survey data from eight firms in China contained 196 samples and was analyzed by MPLUS software to justify the hypotheses. The results showed that: first, SMS predicted knowledge-sharing and perceived insider status; second, perceived insider status positively mediated the relationship between SMS and knowledge-sharing; third, power distance orientation not only positively moderated the relationship between SMS and perceived insider status, but also positively moderated the relationship between SMS and knowledge-sharing. This study enriched the literature on the antecedents of knowledge-sharing and application of SMS. Additionally, this study proposes a few suggestions to practitioners and researchers for establishing sustainable organizations.

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“…However, previous studies on the relationship between customer-based perceptual CSR and customer loyalty have generally ignored corporate responsibilities towards public authorities, being mostly focused on environmental or societal responsibilities. Moreover, the extant knowledge on the general relationship between CSR and customer loyalty is still rather scarce concerning the context of developing countries [14], particularly in the cases of Central and Eastern Europe [15].…”

Section: Introductionmentioning

confidence: 99%

Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country

et al. 2019

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This paper investigates how customer loyalty can be enhanced by improving customers’ perceptions of corporate fairness towards public authorities, taking into account the mediating role of customer-company identification, in a multi-sectorial context, in a developing country in Central and Eastern Europe. The investigation is conducted comparatively within four main industries (telecom services, retail banking services, dairy products and personal care products) and depicts the particular impact these perceptions have on customer loyalty in each domain, with practical implications concerning corporate social responsibility (CSR) communications. A consumer survey was designed and implemented among a sample of 1464 customers from Romania. The collected data was analyzed by means of partial least squares structural equation modeling (PLS-SEM). We found that customers’ perception of corporate fairness towards public authorities has a significant and positive impact on customer loyalty in all investigated industries, both directly and indirectly via customer-company identification, with a higher impact for services, especially for retail banking services.

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From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country

Cited by 50 publications

References 64 publications

An Overview of Ecopreneurship, Eco-Innovation, and the Ecological Sector

An Overview of Ecopreneurship, Eco-Innovation, and the Ecological Sector

The Roles of Power Distance Orientation and Perceived Insider Status in the Subordinates’ Moqi with Supervisors and Sustainable Knowledge-Sharing

Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country

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