From ownership to responsibility: extending the theory of planned behavior to predict tourist environmentally responsible behavioral intentions

Qiu, Hongliang; Wang, Xiongzhi; Morrison, Alastair M.; Kelly, Catherine; Wei, Wei

doi:10.1080/09669582.2022.2116643

Cited by 53 publications

(67 citation statements)

References 69 publications

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“…We applied the bootstrapping method to examine the mediating effect. Five-thousand bootstrapped samples were generated with a 95% of bias-corrected bootstrap confidence intervals [ 83 , 84 ]. For example, the results in Table 5 suggest a significant specific mediating effect for perceived ECSR on PRECB via EI (95% CI bias-corrected : (0.009, 0.123)); 95% CI percentile : (0.005, 0.117)).…”

Section: Discussionmentioning

confidence: 99%

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

Rao

Qiu

Morrison

et al. 2022

IJERPH

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Residents’ environmental citizenship behavior is essential to the environmental protection and sustainable development of rural destinations. However, previous research with regards to environmental citizenship behavior has focused on an employee perspective, rather than a resident one. Through the theoretical lens of the Stimulus-Organism-Response (SOR) model, our research examined how perceived environmental CSR (ECSR) contributes to residents’ environmental citizenship behavior, with resident-environment relationship quality acting as the organism. Data collected from a Chinese rural destination were analyzed with a structural equation modeling approach. Results indicate that: (1) perceived ECSR directly and positively influences residents’ environmental citizenship behavior; (2) relationship quality variables (i.e., environmental identification and environmental commitment) directly and positively affect residents’ environmental citizenship behavior; (3) environmental identification directly and positively affects environmental commitment; (4) relationship quality variables positively mediate the effect of perceived ECSR on residents’ environmental citizenship behavior. The current research complements existing tourism literature on environmental citizenship behavior with a focus on perceived ECSR and relationship quality from the aspect of residents in rural destinations. The findings also provide some practical implications that potentially facilitate the adoption of environmental citizenship behavior among residents for sustainable destination management.

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Section: Discussionmentioning

confidence: 99%

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

Rao

Qiu

Morrison

et al. 2022

IJERPH

Self Cite

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“…The theory of planned behavior is developed from the theory of reasoned action and has been extensively utilized to predict individual decision-making processes [33]. As TPB proposes, an individual's behavioral intention is a reliable predictor of the actual behavior, while this intention is a function of volitional factors (i.e., attitudes toward the behavior and subjective norms) and non-volitional factors (i.e., perceived behavioral control) [24].…”

Section: Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

“…In tourism, tourists' perceived behavioral control derives from their own resources (e.g., knowledge and environmental awareness) [60], or the conditions for carrying out pro-environmental behaviors (e.g., environmental protection policy, publicity and education campaigns) [53,55]. For example, perceived behavioral control has been confirmed to positively and directly affect intentions to engage in environmental conservation [33,61]. Consequently, this research formulated the following hypothesis: H3: Perceived behavioral control directly and positively affects tourists' pro-environmental behavioral intentions.…”

Section: Effects Of the Tpb Constructs On Tpebimentioning

confidence: 99%

“…The efficacy of TPB has been extensively validated in the literature on tourists' pro-environmental behaviors and intentions [25][26][27][28]. With TPB focusing on the rational attributes of individual behaviors, scholars acknowledge that extensions with other concepts or models is necessary to improve prediction [29][30][31][32][33]. Since the primary goal of human endeavors is to preserve and improve one's self-concept or symbolic self, people tend to promote the self-concept by adjusting their behaviors to enhance this concept [34].…”

Section: Introductionmentioning

confidence: 99%

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Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism

Rao

Qiu²,

Morrison³

et al. 2022

Land

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Tourists’ pro-environmental behaviors are critical to the conservation of cultural landscape heritage and for the sustainability of heritage tourism. Applying the theories of planned behavior (TPB) and self-congruity, this research explained the formation of tourists’ pro-environmental behavioral intentions (TPEBI). A total of 342 effective responses were gathered at a heritage destination, while another set of data was collected from a historic cultural destination for cross-validation (n = 345). The findings indicated that: (1) there are direct and positive associations between TPEBI and attitudes toward the behavior, subjective norms, perceived behavioral control, self-congruity, and functional congruity; (2) functional congruity mediates the association between self-congruity and TPEBI; (3) the “congruity-TPB” framework has greater predictive capacity in comparison to the single model; (4) a cross-validation approach found consistent results by using a historic cultural district as another case. Taking both rational and value-expressive factors into consideration, the current study expands the applicability of the self-congruity theory in TPEBI research. Findings produce some new insights into sustainable destination management.

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“…Finally, perceived behavioral control is a measure of the degree to which people have the opportunity and ability to execute a certain behavioral choice. It can therefore be used as a proxy measure for actual control conditions and thus directly predict the likelihood of behavior occurring [ 42 , 60 ].…”

Section: Introductionmentioning

confidence: 99%

Impact of Situational Environmental Education on Tourist Behavior—A Case Study of Water Culture Ecological Park in China

Wang

Dai

Dewancker

et al. 2022

IJERPH

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With the increasing number of travelling people, the behavior of tourists is having an increasing impact on the environment. Situational environmental education will influence the tourists’ responsible environmental behavior, which positively or negatively affects the environment. The purpose of this study is to explore the impact of situational environmental education on tourists’ responsible environmental behavior through a field study of Changchun Water Culture Ecological Park, combined with a survey and Zaltman metaphor elicitation technique (ZMET) interview method. There are 527 questionnaires, 89 pre-questionnaires, and 15 interview records collected. The results showed that: (1) All interviewees were impressed with the situational environmental education in the park. It can be concluded that the situational environmental education is easily accepted. The reason may be that, among the theme park users, 42.69% were aged 21–30 year’s old, and 62.8% of the population have a college degree or above. (2) The standardized path coefficient of situational environmental education in tourist destinations for tourists’ behavioral intention is 0.74, and the standardized path coefficient for responsible environmental behavior is 0.78, which is much higher than the standard value of 0.4. Therefore, situational environmental education has positive influences on the tourists’ behavioral intention and responsible environmental behavior. (3) The sensitive analysis the tourists’ behavioral intention has a positive relationship with attitudes toward environmental behaviors (0.66), subjective norm (0.53), and perceptual behavior control (0.52). The results of this study can provide a scientific basis for the planning and design of urban parks.

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From ownership to responsibility: extending the theory of planned behavior to predict tourist environmentally responsible behavioral intentions

Cited by 53 publications

References 69 publications

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism

Impact of Situational Environmental Education on Tourist Behavior—A Case Study of Water Culture Ecological Park in China

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