“…'political players' own perception of their influence, (ego perception); (b) 'other players' perceptions of the influence (alter perception); and (c) a process analysis by the researcher (researcher's analysis) Arts & Verschuren, 1999;Sauvé & Watts, 2003;Vandecasteele, Bossuyt, & Orbie, 2013 Situational Theory of Publics "To explain the communicative behavior and attitudes of publics that arise from issues of corporate social responsibility" (Grünig, 1979, p. 738), using types of communication behaviors and perceptions of the situation Xifra, 2016 Interviews "To understand the world from the subjects' points of view, to unfold the meaning of peoples' experiences, to uncover their lived world prior to scientific explanations" (Kvale, 1996, p. 1) Baumgartner et al, 2009;Chalmers, 2013;Charman, 2011;Goldstein, 1999;Kollman, 1998;Mahoney, 2008;Useem, 1983;Woll, 2007a;Young, 2012 Participant observation…”