From Modernism to Populism – art as a discursive mirror of the nation brand

Rodner, Victoria; Kerrigan, Finola

doi:10.1108/ejm-12-2016-0707

Cited by 12 publications

(18 citation statements)

References 28 publications

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“…5.1.7 Nation branding and country art and culture. Art and culture have been used to transform a national image globally and prior studies have shown the significance of supporting and exporting art and culture ranging from film, television, literature and music (Rodner and Kerrigan, 2018). South Korea is a good example of how recent industrial and cultural policy results in a popularization of its national brand (Huang, 2011).…”

Section: Discussion and Future Research Directionsmentioning

confidence: 99%

“…South Korea is a good example of how recent industrial and cultural policy results in a popularization of its national brand (Huang, 2011). Studies on nation branding and the arts are limited and have focused on the strategies and implications for specific places, rather than nations, with a focus on visiting rather than the evolution of the nation brand (Rodner and Kerrigan, 2018). Given the acknowledgment of the importance of art and culture in establishing and communicating national identity, future research should explore the role of art and culture in establishing and communicating a nation brand.…”

Section: Discussion and Future Research Directionsmentioning

confidence: 99%

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Two decades of research on nation branding: a review and future research agenda

Hao

Paul

Trott³

et al. 2019

IMR

201

182

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Purpose Despite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the field is still developing. In response, the purpose of this paper is to review and synthesize nation branding research and to provide directions for future research. Design/methodology/approach The authors review peer-reviewed theoretical and empirical journal articles published during the last two decades – from 1998 to 2018. Selected journal articles on nation branding were subsequently synthesized for further insights. Findings The field of nation branding is fragmented and has developed in the course of the last two decades in different directions. This paper identifies key publication outlets and articles, major theoretical and methodological approaches and primary variables of interest that exist in the nation branding literature. The findings also highlight several research themes for future research. Originality/value This research fills a need to summaries the current state of the nation branding literature and identifies research issues that need to be addressed in the future.

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Section: Discussion and Future Research Directionsmentioning

confidence: 99%

Section: Discussion and Future Research Directionsmentioning

confidence: 99%

Two decades of research on nation branding: a review and future research agenda

Hao

Paul

Trott³

et al. 2019

IMR

201

182

View full text Add to dashboard Cite

show abstract

“…Culture and art, according to Wolfe (2019), represents the experience of modernity. Art articulates political aspirations, provides insight into national ideals, cultural traits, and unique features of consciousness (Rodner & Kerrigan, 2018). The perception of objects of cultural production changed during the modernist era, as Ruiz-Rivas (2017), suggests.…”

Section: Discussionmentioning

confidence: 99%

“…Considering art as the practice of producing cultural objects based on high culture, the researcher gives it the character of institutionalisation, subordinating art to materialist and structuralist concepts. Art is an experience of modernity Wolfe (2019), it is a component of social development, acts as an indicator of political aspirations, and provides insight into the power of national discourse (Rodner & Kerrigan, 2018). The issues of institutionalisation are controversial for art.…”

Section: Art Within Institutionsmentioning

confidence: 99%

Cultural and artistic education strategies

Павлова¹,

Afonina²,

Vilchynska³

et al. 2021

lingcure

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The relevance of this study is conditioned by the dual standards of institutionalisation of artistic and educational practices, must meet the principles of creating cultural objects as material products of high culture and aesthetic level, but, at the same time, must meet the requirements of the time, standards and educational tendencies of its time. Thus, a conflict of artistic vision and the standards of accumulated artistic experience is formed, which must be resolved in a process of dialogue and permanent collaboration of the two practices: educational and artistic. The purpose of this article is to investigate the basic vectors of the institutionalisation of educational and artistic practices, identifying priority ways of institutionalising both practices and the space for their interaction in scientific research. The main scientific methods for researching the topic are the basic general scientific theoretical methods of analysis, synthesis, induction, deduction, comparative to deduce the main regularities and characteristic features in the processes of institutionalisation of artistic practices, as well as systematisation and classification methods to form the structure of the main educational artistic strategies based on common and unique features.

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“…Sports achievements, brand ambassadors, cultural artifacts and tourism can all influence national identity (Bulmer and Buchanan-Oliver, 2010; De Cillia et al. , 1999; Dinnie, 2002; Rodner and Kerrigan, 2018). For example, as noted by Olins (2002), Turkey reinvented itself when it converted from a religious to a secular nation.…”

Section: Nation Brand: Identity Image and Measurementmentioning

confidence: 99%

Building the connection between nation and commercial brand: an integrative review and future research directions

Wang

2020

IMR

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PurposeThis paper aims to provide an integrative review on nation branding literature and to identify new avenues for future research on embedding nation equity into commercial brands.Design/methodology/approachIntegrative review and analysis with conceptual development and future research directions.FindingsThe authors firstly identify conceptualizations and measurements of nation brand as national identity and as national image. Consistently, three theoretical perspectives investigating nation branding were given: first, the macro view focusing on nation brand broadly as political and cultural identity; second, the micro view focusing on nation brand as a country image; and finally, the integrative view using the emerging construct of nation equity. Inspired by the last theoretical view, the authors discuss four research foci that examine nation equity in commercial brands for future research.Originality/valueThe paper provides an integrative understanding of nation branding and identifies novel research opportunities to study this research field – building the connection between nations and commercial brands through nation equity.

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From Modernism to Populism – art as a discursive mirror of the nation brand

Cited by 12 publications

References 28 publications

Two decades of research on nation branding: a review and future research agenda

Two decades of research on nation branding: a review and future research agenda

Cultural and artistic education strategies

Building the connection between nation and commercial brand: an integrative review and future research directions

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