From industry development to social influence: video games in Chinese newspaper coverage, 2010–2020

Zhao, Shuguang; Liu, Yiming

doi:10.1080/17544750.2022.2108860

Cited by 2 publications

(2 citation statements)

References 36 publications

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“…The contemporary gaming landscape has significantly evolved from its early roots, showcasing advancements in game design and mechanics and monetization strategies, community-building efforts, and marketing techniques. With an estimated market worth over $159.3 billion in 2020 [2]. This industry has permeated various social, cultural, and economic aspects of modern life.…”

Section: Dissecting Key Trends In the Modern Gaming Industry: Monetiz...mentioning

confidence: 99%

The Impact of Marketing Strategy on Consumers' Purchasing Decisions in the Computer Gaming Aspect

Chen

2023

HBEM

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Video game marketing strategies, particularly concerning social media and E-sports culture, have become a focal point of contemporary research. Researchers have highlighted the potential and progress in utilizing these digital platforms to engage consumers and enhance game popularity. However, there remains a significant gap in understanding the specific mechanics of how such strategies lead to commercial success and the extent to which they influence consumer behaviour. This study delves into the multifaceted dynamics shaping consumer behaviour in digital gaming. Drawing from the Cognitive Evaluation Theory, it explores how intrinsic motivations like autonomy and engagement drive consumer behaviour. It also examines innovative in-game purchase strategies, notably the Battle Pass and loot boxes, and their profound influence on player spending. Social media is scrutinized as a critical marketing tool, with user and expert reviews shaping purchase decisions. The importance of vibrant gaming communities and E-sports culture is highlighted, underlining their contribution to a game's cultural significance. Lastly, the study considers brand building in E-sports, shedding light on how renowned brands foster emotional bonds with consumers, ultimately securing loyalty and enhancing their market position. The goal is to provide industry players with a holistic understanding of the evolving digital gaming industry, aiding them in devising effective strategies to navigate this complex terrain.

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Section: Dissecting Key Trends In the Modern Gaming Industry: Monetiz...mentioning

confidence: 99%

The Impact of Marketing Strategy on Consumers' Purchasing Decisions in the Computer Gaming Aspect

Chen

2023

HBEM

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“…At last, the traditional social orientation of China has been against video games. Entertainment has been a questionable concept in the traditional Chinese moral system for thousands of years (e.g., 玩物丧志), and video games, possibly because of their novelty, have faced the most intense objection among the aged people in China [9]. Under such social orientation, potential players could detest engaging video games because they fear being seen as "undignified," and teenagers and students, who have occupied a large portion of the gamer community, would have no approach to purchasing when their parents refuse to support their consumption [9].…”

Section: Introductionmentioning

confidence: 99%

The Use of Transliteration in Contemporary Video Game and Its Influence on Consumers: A Case Study of Elden Ring

2024

CHR

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This work concentrated on the quality of video game localization in China, especially the use of transliteration in text translation. Examples of existing Chinese-localized video games are documented and analyzed, and survey-based research is conducted to examine the response of the Chinese player community to the localization quality in a specific, representative case: Elden Ring. The result suggests that the abuse of transliteration has caused ambiguity to a notable extent among Chinese player/consumer communities, misguiding them to interpret the game content in unexpected ways. This work pointed out several flaws in the current video game localization in China. With best hope, the work could serve as a starting point for future studies in the area and provide meaningful improvement suggestions to Chinese translators in their work related to video games.

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From industry development to social influence: video games in Chinese newspaper coverage, 2010–2020

Cited by 2 publications

References 36 publications

The Impact of Marketing Strategy on Consumers' Purchasing Decisions in the Computer Gaming Aspect

The Impact of Marketing Strategy on Consumers' Purchasing Decisions in the Computer Gaming Aspect

The Use of Transliteration in Contemporary Video Game and Its Influence on Consumers: A Case Study of Elden Ring

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