“…Several forms of short‐term ethnographies have become increasingly popular for studying organizational settings (e.g. Imas and Weston, ; Jeffrey and Troman, ; Lee and Gregory, ; Nicolini, ; Pink and Morgan, ; Wulf et al, ). While conventional ethnography is usually based on long‐term observations to provide an understanding based on the perspectives of people in the field (Bailey, : 2, 205; Gobo, ), short‐term ethnographies try to achieve this understanding in the field in much shorter periods of time.…”