From Diplomacy to (New) Public Diplomacy: A Communication Perspective

Cotton, Anne-Marie; Sebastião, Sónia Pedro

doi:10.1007/978-3-030-81877-7_3

Cited by 5 publications

(6 citation statements)

References 54 publications

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“…The rise of “non-diplomats” (Cotton and Pedro Sebastiao, 2022, p. 49), as “individuals, groups and institutions that develop international and intercultural communication, which influence the political relations of the States”, creates the need to look at the intersections with civil society diplomacy and digital diplomacy. The rise of diasporas as aggregated entities, with clearly expressed agency and capacity to impact national policy, is a key factor in the way that we will also frame our research.…”

Section: Forms Of Engagement In Diaspora Diplomacymentioning

confidence: 99%

“…According to Anton (2022), civil society diplomacy is expressed through civic consciousness (Snow, 2006), shared cause, science (Arranda, 2022; Boulanger and Cotton, 2022) and digitalisation. We consider that diaspora diplomacy is a sub-type of civil society diplomacy, thanks to its networked and associative nature.…”

Section: Diaspora Diplomacy and Strategic Communicationmentioning

confidence: 99%

“…grassroots organisations, community groups or pressure social groups). However, as Anton (2022) emphasises, drawing from Castells' definition of global civil society (2008), the focus on actors is a detrimental approach, as it does not reflect the complexity of its dynamics. Anton (2022, p. 91) considers that “civil society does not work in the same way and neither does its diplomacy; instead, it is fluid, diffuse, less structured, and, to some extent, unpredictable if we try to anticipate its dynamics using models developed for other societal systems”.…”

Section: Forms Of Engagement In Diaspora Diplomacymentioning

confidence: 99%

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Diaspora diplomacy and modes of engagement: the case of Romanian Diaspora in the UK

Moise

2022

JCOM

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PurposeThe current study aims to map the existent modes of engagement used by both individual and organisational actors of Romanian diaspora community in the UK to build public legitimacy and social value in the host society. This study focuses on two main questions: (1) What are the forms of engagement by which diaspora members enact their role as diplomats for ethnic diaspora communities? (2) What is the nature of their communication practices that sustain these forms of diasporic engagement?Design/methodology/approachThis study is based on an analysis of online public documents extracted from different websites, blogs and public social media accounts, complemented by primary data. The research design is a multi-levelled case study.FindingsThe main findings are that Romanian diaspora in the UK develops a specific model of diplomacy, focused on cultural and political forms of engagement. Firstly, equality and belonging are two key dimensions that clearly define this diasporic community diplomatic actions and practices. Secondly, the communication that fosters its networked and associative features has shifted towards a more democratic and strategic model.Originality/valueThis paper has multiple original points. Firstly, it deepens the understanding of diaspora diplomacy, connecting the concept with strategic communication. Secondly, the identification and theorisation of specific forms of engagement of diasporic communities reflects a process which is yet underdeveloped in both types of literature. Findings may be instrumental in providing strategies for relationship building, cultivation and the engagement efforts of the UK institutions regarding immigrant integration.

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Section: Forms Of Engagement In Diaspora Diplomacymentioning

confidence: 99%

Section: Diaspora Diplomacy and Strategic Communicationmentioning

confidence: 99%

Section: Forms Of Engagement In Diaspora Diplomacymentioning

confidence: 99%

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Diaspora diplomacy and modes of engagement: the case of Romanian Diaspora in the UK

Moise

2022

JCOM

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“…As public diplomacy becomes more established to inform publics from another country about the foreign policy goals and objectives of a State or an organisation, as well as to gain their acknowledgement, their understanding, their acceptance, their approval or even their endorsement based on trust (Cotton and Sebastião, 2022), a larger number of stakeholders tend to identify any form of communication with public diplomacy, even confusing public diplomacy with traditional diplomacy. To avoid the expansion of another generic label losing its specificity, we developed a methodological framework based on an extensive literature review (Carvalho et al , 2016; Cotton, 2019; Boulanger and Cotton, 2022).…”

Section: Introductionmentioning

confidence: 99%

Analysing public diplomacy on Twitter with the MARPE Diplo methodological framework: the case of the European external action service

Cotton

Boulanger

2023

JCOM

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PurposeThe European External Action Service (EEAS) is a relatively new diplomatic service established in 2010. In previous analyses, the authors noted a dominance of security and foreign policy messages emanating from the EEAS, demonstrating the European Union (EU)'s negotiating power. It was clear it had discovered the benefits of public diplomacy, but rather practised traditional diplomacy on public diplomacy specific platforms. The authors aim to pursue the monitoring of the EEAS’ strategy, covering 2019 and 2020, to understand how the use of Twitter supports the evolution of the EU foreign policy.Design/methodology/approachQuestioning if the EEAS is entering the second phase of its life cycle (launched in 2010, its introduction phase was under Katherine Ashton, 2009–2014, followed by Federica Mogherini, 2014–2019, and Josep Borrell, 2019–2024), the authors carried out a content analysis on 765 tweets. The authors used the MARPE Diplo methodological framework to compare how the EU uses public diplomacy through its EEAS to negotiate its own interests with non-EU parties under the presidency of Federica Mogherini (period 1), during the transition period (period 2) and under the presidency of Joseph Borrell (period 3).FindingsBased on the comparison with their previous studies, the authors demonstrate that, over the years, the overall discourse of the EEAS is much more oriented towards public diplomacy.Research limitations/implicationsThe present study has two limitations. The first refers to the sampling of the participants involved in the citizen science experiment: they belong to a homogeneous age category and similar education level which might have biased their analysis. Second, the authors acknowledge the usual limitations linked to citizen science. However, the authors acknowledge a growing emphasis on the outcomes for society involving citizens and including partnerships between the public and scientists as well as an increased public engagement in policy processes.Practical implicationsThe research leads into new insights regarding the European-centred translation of the EEAS messages, compared to the off-centred view of non-European contributors.Social implicationsThe citizen science approach allows to integrate the targeted public to apply public diplomacy content analysis.Originality/valueThis case study is based on the principles of citizen science and demonstrates the importance of an off-centred approach in the analysis of the practices of public diplomacy.

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“…These events are called “hackathons”, a contraction of the words hacking and marathon. Hackathon members use social media in a connective manner to create international networks in the public (Castells, 2008; Cotton and Sebastião, 2022) for the digital dissemination of emotions (Graham, 2014), collaborative values, and digital skills. This networked communication reveals a multi-layered environment for sharing these elements, oriented toward an internationally shared cause.…”

Section: Introductionmentioning

confidence: 99%

Civil society diplomacy: characterizing collective and connective actions for a shared cause

Asdourian

2022

JCOM

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PurposeThis study proposes a description of the civil society diplomacy that emerged in the early solutions found to fight the COVID-19 crisis. The author analyses this concept as the intersection of the social movements of individuals and civil society organisations' and international health care. Its purpose is to determine the international structure of the connective actors aimed to find concrete solutions against COVID-19 and to characterize the communication visible on Twitter towards this civil society engagement.Design/methodology/approachBased on a data-driven approach, the author collected a large dataset of tweets from Switzerland between March and June 2020 and conducted a computational text analysis methodology.FindingsThe results showed who the participants were, provided a visualisation of the digital networking process between engaged and mentioned participants at national and international levels, and determined the emotions that emerged during three event phases.Originality/valueThe study reveals that features of connective social care actions and strategic collective communication can illustrate civil society diplomacy for a shared cause in times of health crisis.

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From Diplomacy to (New) Public Diplomacy: A Communication Perspective

Cited by 5 publications

References 54 publications

Diaspora diplomacy and modes of engagement: the case of Romanian Diaspora in the UK

Diaspora diplomacy and modes of engagement: the case of Romanian Diaspora in the UK

Analysing public diplomacy on Twitter with the MARPE Diplo methodological framework: the case of the European external action service

Civil society diplomacy: characterizing collective and connective actions for a shared cause

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