“…Furthermore, individuals prefer to identify with smaller rather than larger groups (see optimal distinctiveness theory; Brewer, 1991Brewer, , 1993, which partially explains why ethnic identity is not easily erased (Hornsey & Jetten, 2004). In the U.S., multiculturalism became a popular ideology in the 1960s as the country evolved from being one that emphasized cultural assimilation to one that was more accepting of cultural diversity (Downey, 1999;Moghaddam, 2008;Plaut, 2010;Wolsko et al, 2006). Today, Americans tend to embrace principles of ethnic diversity and believe that people should be allowed to maintain distinctive cultural identities as well as an American identity (Schildkraut, 2003(Schildkraut, , 2007Tsai, Mortensen, Wong, & Hess, 2002).…”