Friends, the Media, and Opinion Formation

Beinstein, Judith

doi:10.1111/j.1460-2466.1977.tb01853.x

Cited by 11 publications

(3 citation statements)

References 2 publications

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“…Relations describe any type of link that ties two nodes together. Relations examined in communication research include perceived communication (Danowski, 1980), observed communication (Sykes, 1983), agreement (Stohl, 1993), membership (Barnett & Danowski, 1992), friendship (Beinstein, 1977), trust (Prell, 2003), cooperation (Doerfel & Taylor, 2004), public affiliation (Shumate & O'Connor, 2010), telecommunications traffic (Monge & Matei, 2004), citations (Rice, Borgman, & Reeves, 1988), funding (Lim, Barnett, & Kim, 2008), and hyperlinks (Shumate & Dewitt, 2008;Shumate & Lipp, 2008;Tateo, 2005).…”

Section: Contributed By Michelle Shumatementioning

confidence: 99%

Advancing Research in Organizational Communication Through Quantitative Methodology

Miller

Poole

Seibold

et al. 2011

Management Communication Quarterly

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This article showcases current best practices in quantitative organizational communication research. We emphasize their value in exploring issues of the day and their relation to other research approaches. Materials are presented around four themes: systematic development and validation of measures, including the use of mixed methods; multiple levels of analysis; the study of change and development over time; and relationships among people, units, organizations, and meanings. Article at UNIV OF VIRGINIA on October 11, 2012 mcq.sagepub.com Downloaded from Miller et al. 5 Keywords quantitative methods, organizational communicationThe purpose of this article is to provide a broad overview of potentials and possibilities for quantitative research in organizational communication. It will not delve in depth in any single method. That will be left for a series of articles to appear in this journal in the future. Instead, this article documents a nascent resurgence of quantitative methodologies in organizational communication research by considering the novel and powerful affordances a number of recent developments provide for scholars. It is based on our firm belief that the vitality of organizational communication scholarship depends both upon insightful and heuristic theory and upon rigorous and diverse methods. We argue, in short, that it is imperative to develop a vibrant quantitative research community for organizational communication research to continue to advance.In so doing we do not mean to reignite the "paradigm wars" between quantitative and qualitative approaches that played out in the 1970s and 1980s among organizational communication scholars. We simply believe that there should be a greater recognition of the value of quantitative methods as a complement to the interpretive, critical, and discursive approaches.Our view is that all carefully developed and rigorously applied methods afford scholars insights and understanding. We are in accord with Taylor and Trujillo (2001, p. 166), who in their review of qualitative research methods in organizational communication state that it is relatively pointless to debate the merits of each approach in a qualitative-versus-quantitative type of debate. We agree with Miles and Huberman (1994) that "the quantitative-qualitative argument is essentially unproductive" and that there is "no reason to tie the distinction to epistemological preferences." (p. 41) This does not mean, however, that qualitative and quantitative methodologies generate equivalent types of knowledge and understanding. As Taylor and Trujillo (2001) emphasize "the different methods tap into different dimensions of organizational communication and . . . no one method has more privileged access to organizational 'reality' than any other" (p. 167).This article addresses four opportunities afforded to organizational communication scholars by recent developments in quantitative methods. For at UNIV OF VIRGINIA on October 11, 2012 mcq.sagepub.com Downloaded from 6 Management Communication Quarterly 25 (1)...

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Section: Contributed By Michelle Shumatementioning

confidence: 99%

Advancing Research in Organizational Communication Through Quantitative Methodology

Miller

Poole

Seibold

et al. 2011

Management Communication Quarterly

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“…im Überblick Chaffee/Mutz 1988;Chaffee 1972). Beinstein 1977). In einer Beobachtungsstudie (Kepplinger/ Martin 1986) von Gesprächen an öffentlichen Plätzen wurden in drei Viertel aller Gesprächssituationen Massenmedien und deren Inhalte erwähnt.…”

Section: Agenda-setting Und Interpersonale Kommunikationunclassified

Das Paradox der Medienwirkung auf Nichtnutzer

Krause

Gehrau

2007

Pub

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“…For example, in pilot study of opinion formation among women within social networks of varying density, Beinstein (1977) found that those within more loose-knit networks and those living in urban areas were more likely to report being influenced by the mass media than by friends.…”

Section: Opinion Leadership Interpersonal Influence and Diffusion Omentioning

confidence: 99%