Franchise branding: an organizational identity perspective

Zachary, Miles A.; McKenny, Aaron F.; Short, Jeremy C.; Davis, Kelly M.; Wu, Di

doi:10.1007/s11747-011-0252-7

Cited by 100 publications

(113 citation statements)

References 82 publications

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“…The underlying idea of CATA is to classify communication while simultaneously allowing for contextual inferences (Krippendorff 2004;Weber 1990), which offer researchers deep insights into the perceptions and beliefs behind an organization's narrative (D'Aveni and MacMillan 1990). Previous articles used CATA to derive theoretically based but otherwise difficult to measure constructs from organizational narratives such as an initial public offering (IPO) prospectus ), a shutdown message (Mandl et al 2016), a corporate website (Zachary et al 2011b) or an annual report (Moss et al 2014). In contrast to human coding, where experts and trained coders evaluate the underlying text corpus, CATA improves the reliability and speed of the considered measurements substantially (Krippendorff 2004;Morris 1994;Rosenberg et al 1990).…”

Section: Capturing Investment Motivation Through Catamentioning

confidence: 99%

A world of difference? The impact of corporate venture capitalists’ investment motivation on startup valuation

et al. 2017

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Corporate venture capital (CVC) investors are regularly painted with the same brush, a fact underscored by the often observed belief in the extant literature that corporate venture capitalists (CVCs) form a homogeneous group. In contrast to this simplifying perspective, this paper categorizes CVCs into subgroups by examining their levels of strategic and financial investment motivation using computer-aided text analysis and cluster analysis. To validate the resulting clusters, this paper studies the impact of CVC type on startup valuation from an intra-group perspective by applying hierarchical linear modeling, thus illustrating which particular investment motivation might be preferable to others in the context of negotiating valuations. An empirical analysis of 52 CVC mission statements and 147 startup valuations between January 2009 and January 2016 revealed that first, CVCs with a strategic investment motivation assign lower startup valuations than CVCs with an analytic motivation that have moderate levels of the two scrutinized dimensions, suggesting that entrepreneurs trade off these CVCs' value-adding contributions against a valuation discount; second, CVCs with an unfocused investment motivation pay significantly higher purchase prices, thus supporting the hypothesis that they have a so-called liability of vacillation; and third, the valuations of CVCs with a financial investment motive are not significantly different from JEL Classification C12 Á C30 Á C38 Á G24 Á G32 Á M13

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Section: Capturing Investment Motivation Through Catamentioning

confidence: 99%

A world of difference? The impact of corporate venture capitalists’ investment motivation on startup valuation

et al. 2017

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“…Although articles with the four main theories approaches sum more than 64% of the works, during the last 15 years, more and more theories have been used in order to analyze franchising phenomenon More recent works have introduced new perspectives to franchising, such as institutional theory (Barthélemy, 2011;J. G. Combs, Michael, & Castrogiovanni, 2009;Zachary, McKenny, Short, Davis, & Wu, 2011) and resource-based view (RBV)(James G. Combs et al, 2011;Polo-Redondo, Bordonaba-Juste, & Palacios, 2011), stressing the relevance of others aspects to franchising beyond the traditional firm-specific economic factors. Such factors, associated to social forces, capabilities, and individual characteristics of franchisees and franchisors have achieved prominence in the field, and seems to present new avenues to franchising research.…”

Section: Analysis and Resultsmentioning

confidence: 99%

Evolution in franchising: Trends and new perspectives

Varotto

Aureliano-Silva

2017

Internext

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The Singer Company established a network of resellers for sewing machines. Nowadays franchising is one of the fastest developing forms of business in the world. The evolution of theories that seek to explain franchise systems have been published in academic journals from time to time, but until now there was not a study that have established a social network analysis to quantify the degree of centrality and cohesion of the relationship between the main authors, journals, methods and theories in franchise. Therefore, the main purpose of this study is to extend the knowledge about franchising through an extensive research on its main theoretical perspectives into relevant international academic journals, showing the evolution of the field, highlighting the principal issues, authors and methods. Through a selection of 130 articles ranging from 1966 to 2015 the study investigates five relevant theories in franchising: (1) Resource Acquisition Theory, (2) Agency Theory, (3) Transaction Cost Analysis, (4) Signaling Theory, and (5) Property Rights Theory. A descriptive statistical analysis was done in order to identify the main authors and trends with the most used associated theories in franchise papers. The findings show agency theory and signaling theory, and resource scarcity theory as the main perspectives used in studies about franchising, but other perspectives have been increasing its presence, mainly the institutional theory and resource based-view perspective. The main dependent and independent variables cover a wide range of constructs, but ownership, performance, age, size, growth, geographical dispersion, and internationalization have been the most cited.

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“…These are the peripheral aspects of the business (Kaufmann and Eroglu 1999) that do not compromise the homogeneity of the brand, but may ultimately enhance franchisees' local adaptive capacity (Winter et al 2012) and their motivation by meeting their entrepreneur's desire for autonomy (Dant and Gundlach 1999). Moreover, as franchisees contribute to growth, franchisors tend to recruit prospects that are likely to behave more like entrepreneurs than investors (Zachary et al 2011).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

Antecedents of early terminations in franchising: franchisor versus franchisee cancelations

López-Fernández

López‐Bayón

2017

Small Bus Econ

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Franchisors capitalize on franchisee entrepreneurial capacity to grow. However, enabling franchisees to develop their ventures may damage system consistency. This dilemma makes conflict particularly prevalent in the field of franchising. Nevertheless, prior research has reported an incomplete picture of factors leading to serious disagreement and premature termination in franchise partnerships. We address this gap, first, by adding the entrepreneurial autonomy of franchisees as a relevant but underexplored source of conflict and, second, by providing a more fine-grained analysis of franchisors' versus franchisees' drivers of termination. Specifically, we focus on the controversial issues of pricing and local advertising policies and analyze how expanding franchisees' entrepreneurial autonomy in these decision areas is related to contract terminations depending on who ended the relationship (the franchisor or a franchisee). The study also highlights less controversial requirements and conditions (e.g., upfront investments, franchisor experience …) that may reduce early terminations. Our empirical objectives are met by using survey data from a sample of franchisor companies. The results show how the performance outcomes of entrepreneurial autonomy differ depending on the decision area in which it is exercised. Results also throw light on the consequences of various critical franchise policies that may be masked if both types of termination (franchisors vs. franchisees) are considered together.

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Franchise branding: an organizational identity perspective

Cited by 100 publications

References 82 publications

A world of difference? The impact of corporate venture capitalists’ investment motivation on startup valuation

A world of difference? The impact of corporate venture capitalists’ investment motivation on startup valuation

Evolution in franchising: Trends and new perspectives

Antecedents of early terminations in franchising: franchisor versus franchisee cancelations

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