Framing Theory Application in Public Relations: The Lack of Dynamic Framing Analysis in Competitive Context

Kuan, Duan; Hasan, Nurul Ain Mohd; Zawawi, Julia Wirza Mohd; Abdullah, Zulhamri

doi:10.15655/mw/2021/v12i2/160155

Cited by 3 publications

(5 citation statements)

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“…Additionally, it investigated whether moral frameworks held by politicians are more prevalent in comments or retweets and how opponents respond to them. The coding sheet's categories are followed through the models proposed by Goffman et al (1989); Entman (1993) and Kuan et al (2021). It was observed through quantitative content that politicians used different strategies to frame themselves.…”

Section: Discussionmentioning

confidence: 99%

“…All three leading political parties employed rhetorical strategies to persuade the target tweets' data. Many rhetorical strategies were identified based on (Seitkazin, 2020) and applied frame (Kuan, Mohd Hasan, Mohd Zawawi, & Abdullah, 2021).…”

Section: Discussionmentioning

confidence: 99%

“…A politician not just uses Twitter for self-presentation but also to interact with the public and foes. Kuan et al (2021) describes that Twitter is mostly used by the US president tweets comparison to the other leaders, particularly with the British Prime Minister tweeting the slightest, and that the other three leaders utilized the medium for both accuracy and outcomes. According to Keller et al (2019), leaders set direction, strategy, causes, and effects and hold people accountable.…”

Section: Personal Interactions Of Politicians On Twittermentioning

confidence: 99%

“…For example, one specific piece of information with varying dimensions can be used with several frames. Many studies used various frames on their individual studies to identify the truth of these frames (Kuan et al, 2021). The framing theory is used to investigate how various nations present the same news in different ways based on their hidden political or personal agendas and the influence that this projection has.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

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Investigating the Framing of the Tweets of Three Leading Political Parties of Pakistan

Ali,

Hasnain

2023

jsom

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Online media let politicians speak with their crowd straightforwardly, especially during political proceedings. This study examined the media frames Pakistani politicians used while covering a Twitter political campaign in the Kashmir election. The study contained content analysis. This study mainly examined the three political parties, Pakistan Tehreek e Insaf (PTI), Pakistan Muslim League (Nawaz), and Pakistan People's Party (PPP), and political representatives Imran Khan, Bilawal Zardari, and Mariam Nawaz’s political tweets. Tweets were collected from 25th June to 25th July 2021 and revealed eight frames (Word choice, Metaphors, Exemplars, Descriptions, Arguments, Visual Images, Depict, and Catchphrases) with different percentages in the relevant tweets. Results further indicated that Politicians use the hashtag in their official tweets. PPP used more metaphors than PMLN and PTI. PPP used more Catchphrases than PMLN and PTI. PTI used more word choices than PMLN and PPP. PMLN comparatively used more frames than PTI and PPP. PTI used more visual images than PMLN and PPP. Maryam Nawaz used more metaphors in comparison to Imran Khan and Bilawal Zardari. Imran Khan used more word choices than Maryam Nawaz and Bilawal Zardari. Maryam Nawaz used more Visual Images while tweeting than Bilawal Zardari and Imran Khan. Additionally, there were similarities between political leaders’ tweets and their official party page tweets. The frames that political representative’s emphasis is different from their party tweets’ frame strategy. Thus, this study concluded that the research findings specify that the choosing Twitter was a significant framing tool for campaigning and was resourcefully used to disseminate campaign apprises, endorse political accomplishments, and staying connected with the potential followers.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Personal Interactions Of Politicians On Twittermentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

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Investigating the Framing of the Tweets of Three Leading Political Parties of Pakistan

Ali,

Hasnain

2023

jsom

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“…Framing is a communication theory that suggests that the way information is presented, or "framed," can influence how people perceive and understand it. Framing theory can be applied to analyzing information and news by examining how the language, metaphors, and images used in news coverage can shape the way people perceive and understand events (Kuan et al, 2021). Framing theory is often applied in the fields of politics, public relations and advertising, where the way messages are presented can have a significant impact on their effectiveness.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Digital media’s portrayal of climate change challenges during COP27 climate summit

Radwan,

Ayyad

2024

ONLINE J COMMUN MEDIA TECHNOL

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The study aims to investigate how digital media frame and present environmental issues and challenges of climate change in terms of four environmental and climate challenges: mitigation, adaptation, finance, and collaboration. The study also seeks to understand the extent that government bodies mobilize digital media to disseminate and promote necessary environmental challenges during COP27 climate summit in Egypt. The study uses the discourse analysis approach to define the key themes and issues that are portrayed and to understand how digital platforms reflected the conference agenda and climate change challenges. We analyzed 119 posts and news reports published on the conference website and Instagram account during November 2022. Results revealed that the platforms framed challenges of climate change during COP27 in many ways: the opportunity to find solutions, the urgency to address climate issues, and taking immediate actions in terms of transparency, adequate finance, ease of support flow, cooperation, participation, and youth involvement. Furthermore, the data indicate that the finance challenge has a strong relationship with all themes and challenges presented and discussed on the platforms. This indicates that African countries benefited from hosting COP27 by presenting their environmental concerns, the financial, and technological challenges they face in order to obtain global support.

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Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

et al. 2022

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Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between their PR practitioners and consumers for reputation management purposes. This research also examines the virtual social media usage for Public Relations (PR), leading to Reputation Management in the Jordanian retail sector. The researchers developed the conceptual model at Theory of Reasoned Action, applied the Structural Equation Modeling (SEM), and selected a sample of n= 250 PR professionals. Results indicated by the Public Relations practitioners have a significant impact on controlling the customers' behavior. This Perceived Behavioral Control is an important factor in social network adoption for communication purposes. Accompanied by instant communication ability, these social networks and communication feasibility have a significant impact on Reputation Management. However, it is notable that, Attitude also mediated the Public Relations Practices concerning Perceived Behavioral Control, indicating that the Theory of Reasoned Action significantly determined the factors determining the Virtual social media usage and adoption for the reputation armament purposes. Thus, it is concluded that using social networks for Public Relations practices is the need of the day. Especially when using them for reputation management, companies consider different factors that further assist their digital networks adoption process, leading to fruitful outcomes. Further, the researchers have discussed the study contributions and made recommendations for future researchers.

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Framing Theory Application in Public Relations: The Lack of Dynamic Framing Analysis in Competitive Context

Cited by 3 publications

References 42 publications

Investigating the Framing of the Tweets of Three Leading Political Parties of Pakistan

Investigating the Framing of the Tweets of Three Leading Political Parties of Pakistan

Digital media’s portrayal of climate change challenges during COP27 climate summit

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

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