“…Bolstered by the back-to-the-land movement in the 1960s, it grew in strength and numbers to include a wider range of movement players: chefs, restaurateurs, nutritionists, green entrepreneurs, farming associations, back-to-the-landers, disaffected conventional farmers, conservationists, environmentalists, academics, and co-operatives-all focused on organic food. Today, it has become an international movement dedicated not only to resisting the industrialization of food and agriculture but also to providing a model of alternative ways of eating and living, and to highlighting the social, ecological, and economic goods and services organic agriculture provides (Lynch, Sumner, & Martin, 2014). Today's organic movement has been critiqued on a range of issues, including gender bias (Sumner & Llewelyn, 2011), lack of commitment to social sustainability (Shreck, Getz, & Feenstra, 2006) and co-optation (Jaffee & Howard, 2009), but it continues to evolve and mature.…”