Framing, Overconfidence and Regret in Italian Mortgage Banking Litigations

Lucarelli, Caterina; Mazzocchini, Francesco James

doi:10.1007/978-3-030-16295-5_6

Cited by 1 publication

(1 citation statement)

References 39 publications

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“…If the level of satisfaction is less than the expectations, it can cause regret. As discussed earlier, the level of purchase regret depends on the level of confirmation and brand identification; but the level of purchase regret is more when there are more negative outcomes rather than the neutral or positive outcome (Barreda-Tarrazona, Jaramillo-Gutierrez, Navarro-Martinez, & Sabater-Grande, 2014;Lucarelli & Mazzocchini, 2019). Therefore, when there is low confirmation and brand fails to meet customers' expectations, it creates a negative impact on purchase regret.…”

Section: Confirmation and Purchase Regretmentioning

confidence: 95%

Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application

Sarwar

Awang

Habib

et al. 2020

Journal of Public Affairs

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This study investigates consumer repurchase behavior and purchases regret in the context of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on a full‐scaled administrative survey is adopted in the framework of the regret theory. Mall intercept technique is used to collect the cross‐sectional data from respondents. To establish the proposed relational paths, structural equation modeling is applied. The findings of the study suggest that confirmation, price consciousness, and alternative attractiveness have a substantially negative impact on repurchase intention whereas the positive impact on purchase regret is also evident. Furthermore, purchase regret harms repurchase intentions. Moreover, the findings have robust policy implications in the context of corporations offering SID after the economic crisis in developing countries.

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Section: Confirmation and Purchase Regretmentioning

confidence: 95%