Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia

Abstract

This paper is particularly focused on film-induced tourism investigation as well as its cultural promotion and cultural change effect that impact on both the tourist destinations and the tourist demands. The case studies include the famous Transylvania, Romania as well as the two comparative destinations in Southeast Asia namely Bali in Indonesia, and Penang in Malaysia. Although tourism planners have limited control over the content of the films produced in the respective destinations and how the destinations are being portrayed in films, it is reflected in our studies that, the imaginary, visual representations of the destinations, albeit negative or distorted from their original identities, are still useful and viable to promote the tourist destinations. The three discussion cases form up the stratification of multiple stages in terms of implementing film-induced tourism strategies to promote their destinations, spanning from one of the oldest film-induced tourist destinations Transylvania, to an over decade-long film-induced destination Ubud in Bali, to a sprouting film-induced destination George Town in Penang. Such a stratification of three comparable destinations leads to both the vertical and horizontal evaluation of the effectiveness of film-induced tourism strategies. Hence, a methodology of multiple-case study with mixed-methods characterised by a set of differing qualitative research approaches will be adopted to the three distinctive destinations, respectively. Emerging markets require new techniques and strategies of marketing, especially in the unsettled post-COVID-19 era. Findings may be useful to destination managers in planning an effective destination image strategy in order to achieve the most sustainable positive impacts and aligning the films’ image of the destination with the desired image and the potential audience reach.

Impact of the COVID-19 Pandemic on the Tourism Industry: Applying TRIZ and DEMATEL to Construct a Decision-Making Model

“…Most of the early literature may be limited to the exploration of a wide range of issues related to the quantitative or qualitative nature of second-hand data analysis related to tourism issues [23][24][25][26][27], tourism management issues and related strategic issues under the pandemic [28][29][30][31][32][33], and the satisfaction issues of accommodation and restaurants under the pandemic [34][35][36][37]. Some of the researchers study the economic issues that affect the tourism industry in the COVID-19 pandemic [38][39][40][41][42][43][44], discuss the psychological issues of travel stakeholders in the pandemic [45][46][47][48][49][50], or perform research on Tourism and Virtual Reality (VR) [51][52][53]. Past research has focused on six functions.…”

Agritourism resilience against Covid-19: Impacts and management strategies

“…Studies from Liu et al (2020) and Chin and Liu (2018) shows that the visual representations of the destinations portrayed in films can have a significant role in influencing travel. This has created a powerful marketing strategy to agritourism in Brunei and could be a cost-effective strategy for small business like SEV, EPG and TMF to reach their target audience and to boost sales during this pandemic.…”

Dampak Covid Terhadap Pekerja Animasi Indonesia

“…Di balik semua gangguan yang muncul pada masa awal adaptasi pandemi, sektor animasi termasuk salah satu sektor kreatif yang mampu bertahan. Tidak seperti industri film (Chiu et al, 2020;Liu et al, 2020;Olsberg, 2020;Valais, 2020), dan pariwisata (Baum & Hai, 2020;Riadil, 2020) yang sangat terpukul karena dampak pandemi Covid-19 ini, industri animasi lebih bisa bertahan karena proses produksinya dapat dikerjakan tanpa harus bertemu orang baru, bergerombol, atau keluar dari rumah. Setidaknya jika di rumah para pekerja animasi fasilitas infrastruktur kerja dan jaringan internet sudah terpenuhi, proses produksi masih bisa berjalan dengan segala kelebihan dan kekurangan yang telah dijelaskan sebelumnya.…”