Framing analysis of activist rhetoric: How the Sierra Club succeeds or fails at creating salient messages

Reber, Bryan H.; Berger, Bruce K.

doi:10.1016/j.pubrev.2005.02.020

Cited by 87 publications

(54 citation statements)

References 5 publications

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“…If there is a crisis, contact the reporters and offer information or interview subjects. Research has indicated that both Kraft Foods (Darmon et al, 2008) and the Sierra Club (Reber & Berger, 2005) were proactive in promoting their message frames; the same can be accomplished through communication with news media regarding other subject matters. Knowing reporters can be very helpful when an organization needs to get a message out during a crisis.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

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A Case Study and Framing Analysis of the 2008 Salmonella Outbreak

Irlbeck¹

2014

Journal of Applied Communications

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Section: Conclusion and Discussionmentioning

confidence: 99%

“…Reber and Berger (2005) found that the Sierra Club constructs issue frames "to attempt to influence the perceptions, attitudes, and behaviors of internal and external audiences" (p. 191).…”

Section: Framing and Public Relationsmentioning

confidence: 99%

A Case Study and Framing Analysis of the 2008 Salmonella Outbreak

Irlbeck¹

2014

Journal of Applied Communications

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“…As Reber and Berger (2005) would put it, frames are 'interpretive structures through which individuals organise and make sense of an ambiguous stream of events and issues in the world'. Policy framing refers to the actual process of forming and articulating views, perceptions and beliefs.…”

Section: Setting a Conceptual And Methodological Frameworkmentioning

confidence: 99%

The Dynamics of Frame-bridging: Exploring the Nuclear Discourse in Scotland

Brown¹

2017

Scottish Affairs

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Simple indicative factors such as political populism and resource abundance cannot fully explain the Scottish Government's anti-nuclear energy policy. To grasp the current policy stance, it is necessary to pay attention to the wider contextualisation of policy framing and specifically the dynamic of story-telling and frame-bridging that ultimately feeds into governmental policy. The Scottish Government's decisive NO to a new nuclear fleet can be better understood by considering the underlying (and deliberate) bridging of policy frames that is noticeable between environmental, pacifist, and Scottish independence actors. This bridging not only affects the individual sets of story-telling but also develops a dynamic that reinforces individual stories and transcends well beyond the groups' original remit and objectives. With the help of policy framing analysis, research interviews and documentary analysis, the article explores the dynamic connections between anti-nuclear and independence activists and their causes in Scotland. The article highlights their triangular bridges in terms of personnel, language and story-telling and argues that these are instrumental in shaping the Scottish Government's anti-nuclear energy policy.

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“…Some analysts of media framing have distinguished between ''news frames that are constructed by media personnel and issue frames that emanate from other communicator sources and are conveyed or reported in mass media coverage'' (Reber & Berger, 2005). This distinction was useful when studying our press coverage sample and the web pages constructed by CRAGs themselves.…”

Section: Methods and Conceptual Backgroundmentioning

confidence: 99%

“…These frames help construct a sense of community, identification, allegiance, and shared history (Gamson, 1995;Nelson & Willey, 2001;Snow & Benford, 1992); they influence the perceptions, beliefs, and actions of various target groups, such as media personnel, potential allies, constituents, and the general public (Reber & Berger, 2005). Analysis of frames, however, is often subject to the question of reliability as a number of factors present in any particular context can influence the way people frame an issue or event, which has led some scholars to suggest that framing occurs inside the ''black box'' of the mind (Johnston, 1995, pp.…”

Section: Methods and Conceptual Backgroundmentioning

confidence: 99%