“…Third, broader sample and data collection from diverse countries and cultures will strengthen the external validity of founder‐CEO research. Current studies use data from China (Zheng, 2012), Germany (e.g., Haeussler et al, 2019), Russia (e.g., Bruton & Rubanik, 2002), Sweden (e.g., Balachandran, Wennberg, & Uman, 2019), Netherlands, Belgium (e.g., Buyl, Boone, Hendriks, & Matthyssens, 2011), and other countries. Although beneficial, future research should continue to collect data from different countries—and from multiple countries—to advance comparative research and test theories beyond primarily Western contexts.…”