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The drug cinnarizine is used in the treatment of vertigo and migraine. The main drawback is its very low water solubility which causes unpredictable bioavailability. Solubility is better in acidic pH. Therefore, gastro-retentive formulation would be beneficial to improve the bioavailability of the drug. In this study floating microballoons containing cinnarizine were prepared by diffusion solvent evaporation technique for prolonged retention in acidic media of stomach. The microballoons were made using polymers (Eudragit® S100, Eudragit® RLPO, Eudragit RL®100), characterised by FTIR, XRD, DSC and optimized by sequential simplex design. For optimization, formulations were graded with respect to formulation efficiency (percentages of yield, sphericity and drug content) and performance index (buoyancy and dissolution efficiency), from which the overall response of the formulations was determined. Finally, the optimized formulation was radiolabelled with 99mTc-MIBI and fed to Wistar albino rats and was evaluated for gastric retention by gamma scintigraphic studies. The drug and polymers were found to be compatible through FTIR studies. DSC and XRD analysis confirmed that the drug was in amorphous state in the formulation. SEM studies confirmed the sphericity of the microballoons. Formulation N7 showed the best overall response (65.61) which was the nearest to the target. In vivo images taken, confirmed the retention of formulation in the stomach for more than 5 h.The optimized formulation indicated retention of more than 5 h in acidic pH, thus showing the promise of improved bioavailability of cinnarizine.