2014
DOI: 10.1177/1469540514521081
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Forming digital self and parasocial relationships on YouTube

Abstract: The videos on YouTube come either from mass media or are created and uploaded by amateur individuals. This study focused on how amateur individuals explore their digital self and establish parasocial interaction with others via YouTube videos. Drawing upon in-depth interviews with 45 participants (11 females and 34 males), our data demonstrate that YouTube is a consumer narrative where multiple digital selves and parasocial relationships are made comprehensible. It also unfolds the complex process of forming o… Show more

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Cited by 110 publications
(101 citation statements)
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References 26 publications
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“…In particular, the meteoric rise in popularity of YouTube vloggers (such as Zoella, Pewdiepie, Smosh, Caspar Lee, Miranda Sings and shaycarl) has given new impetus to these fields, helping to redefine the popular understanding of how celebrity status is sought, conferred, and consumed; and ultimately, transforming how celebrity is defined (see Biressi & Nunn, 2010;Chen, 2016;Click, Lee & Holladay, 2013;Davis, 2013;Driessens, 2013;Hill, 2014;Jerslev, 2014;Marshall, 2014;Rojek, 2015;Stever, 2011). Whereas a number of formative studies on YouTube, performance and identity have facilitated debates in this area that are largely confined to orthodox media studies concerns (Snickars & Venderau, 2009;Lange, 2014;Burgess & Green, 2009), there are some efforts that focus on emotional and parasocial connections (Walker Rettberg, 2008Papacharissi, 2010Papacharissi, , 2011Baym, 2010).…”
Section: Mapping Problems Of An Accelerated Media Ecosystemmentioning
confidence: 99%
“…In particular, the meteoric rise in popularity of YouTube vloggers (such as Zoella, Pewdiepie, Smosh, Caspar Lee, Miranda Sings and shaycarl) has given new impetus to these fields, helping to redefine the popular understanding of how celebrity status is sought, conferred, and consumed; and ultimately, transforming how celebrity is defined (see Biressi & Nunn, 2010;Chen, 2016;Click, Lee & Holladay, 2013;Davis, 2013;Driessens, 2013;Hill, 2014;Jerslev, 2014;Marshall, 2014;Rojek, 2015;Stever, 2011). Whereas a number of formative studies on YouTube, performance and identity have facilitated debates in this area that are largely confined to orthodox media studies concerns (Snickars & Venderau, 2009;Lange, 2014;Burgess & Green, 2009), there are some efforts that focus on emotional and parasocial connections (Walker Rettberg, 2008Papacharissi, 2010Papacharissi, , 2011Baym, 2010).…”
Section: Mapping Problems Of An Accelerated Media Ecosystemmentioning
confidence: 99%
“…When reconstructing digital gender identity in a ludic digital dating game, Butler's (1990Butler's ( , 1991 theory of gender performativity has been suggested as an aid in furthering the understanding of marginalized identities positioned outside the stereotypical and gendernormative frameworks. As such, the pool of possible digital gender identities derives from the categories made salient by the individual's sociocultural and historical context and from the models, images, and symbols provided by the media and by the individual's immediate social experiences (Chen 2014). Thus, while a person (re)constructs or plays a possible digital gender identity in cyberspace, this possible self might bring along his or her cultural values.…”
Section: Conceptual Framework Gender Identity and Cultural Valuementioning
confidence: 99%
“…Millions of people today use their digital devices in ways they probably never experienced in the past (Belk 2013;Chen 2014;Palmer 2012). Everything occurs in cyberspace (Madge and O'Connor 2005).…”
Section: Introductionmentioning
confidence: 99%
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“…Similar results have been found for the blog and other online media. Many online social networks are not social, but instead "parasocial" where ties, even when they are reciprocal, are not necessarily socially equal [7,8]. Certainly, para-sociality is suggestive that celebrities play an important role in online Twitter movements as they do in mainstream political movements, but what counts as a celebrity on Twitter can be unpredictable [45].…”
Section: Social Media As a Tool For Group Wisdommentioning
confidence: 99%