Forensic analysis of online marketing for electronic nicotine delivery systems

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

E-cigarette Availability and Promotion Among Retail Outlets Near College Campuses in Two Southeastern States

Wagoner¹,

Song²,

Egan³

et al. 2014

“…E-cigarettes have a strong online presence (Cobb, Brookover, & Cobb, 2013;Yamin, Bitton, & Bates, 2010), which helps to explain why more than one-quarter of smokers learned about e-cigarettes online. The Internet may play an important role by reinforcing word-of-mouth messages, providing additional information as follow-up to personal conversations, or priming people to participate in conversations about e-cigarettes.…”

Section: Discussionmentioning

confidence: 99%

How U.S. Adults Find Out About Electronic Cigarettes: Implications for Public Health Messages

Pepper

Emery

Ribisl

et al. 2014

“…3,4 If smokers switch completely from smoking combustible cigarettes to e-cigarettes, they could be reducing their risks of developing smoking-related illnesses. However, despite many users claiming to use e-cigarettes to quit or reduce smoking, [5][6][7][8][9] a recent meta-analysis showed that in population-based studies, smokers who use e-cigarettes were less likely than those who do not use e-cigarettes to be successful in quitting smoking.…”

Section: Trends In Awareness Use Of and Beliefs About Electronic CImentioning

confidence: 99%

Trends in Awareness, Use of, and Beliefs About Electronic Cigarette and Snus Among a Longitudinal Cohort of US Midwest Young Adults

Choi

Bestrashniy

Forster

2017

Introduction: Few longitudinal studies have examined how awareness, use of, and beliefs about electronic cigarettes (e-cigarettes) and snus change over time. We assessed these trends in a cohort of young adults from the US Midwest. Methods: Data were from the Minnesota Adolescent Community Cohort (MACC) Study, collected annually during 2010-2013 when participants were 21-29 years old (n = 2622). Participants were asked if they had heard of and ever used e-cigarettes and snus, and the number of days they used these products in the past 30 days. Beliefs about whether these products are less harmful than cigarettes, less addictive than cigarettes, and could help people quit smoking were assessed. Repeated measures multiple linear and logistic regression models, adjusting for demographics, peer smoking and smoking status, were used to assess trends. Results: Compared to 2010Compared to -2011Compared to , participants in 2012Compared to -2013 were five times more likely to be aware of e-cigarettes, report ever used them, and report using them in the past 30-days. Increases in e-cigarette use were observed in all smoking status. Participants were also increasingly likely to believe that e-cigarettes are less harmful than combustible cigarettes and could help people quit smoking. There was only a modest increase in awareness of and ever using snus, as well as believing snus is less harmful than combustible cigarettes. These trends did not differ by smoking status. Conclusions: The increasingly favorable beliefs about e-cigarettes may explain the increasing prevalence of their use particularly among young adults, both among smokers and nonsmokers. Implications: Awareness and use of e-cigarettes have increased substantially over the past few years, and positive beliefs of e-cigarettes have also become more prevalent among young adults. Meanwhile, little changes in awareness, use of, and beliefs about snus among young adults. Given the potential of these products to have both positive and negative impact on public health depending on who use them and how they are used, strategically communicating the risks associated with e-cigarettes and snus use may help minimize the burden of tobacco use at the population level.