Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia

Managing relationships with public officials — A case of foreign MNCs in Russia

“…For instance, IKEA is one of the companies who have experienced problems with local officials and bureaucracy (BusinessWeek, 2009). Another example is the CocaCola Company, known for its strategy of voluntary heavy investment in Russia, explicitly states its commitment to pay taxes, avoid bribes, and provide employment (Morgan & Thorpe, 2001). For managers, such a difficult context raises the need to better understand how to manage relationships with public sector representatives.…”

Swedish SMEs' Establishment of Business in Russia: A Case Study

“…However, in spite of the positive development of the macro-economic indicators, several studies indicate that investments in the Russian market include significant risks (Bridgewater and Egan 2002, p. 235;Morgan and Thorpe 2001;Toppinen et al 2007). Companies that plan to enter the Russian market, therefore, need to choose an entry strategy that fits the internal risk ''comfort level'' and the externally perceived risk level in the market (Shama 2000).…”

“…The need for studies on SMEs' establishment of business in Russia is apparent because the majority of earlier studies have focused on market entries of large multinational corporations (Kostova 1999;McCarthy and Puffer 1997;Morgan and Thorpe 2001;Michailova 2000;Shama 1995;Shama 2000). Therefore, little is known about the SMEs' establishment of business in Russia.…”