Foreign Direct Investment and the Performance of Indonesian Marketplace E-Commerce Corporation: An Application of Network, Ownership, Location and Internalisation Framework
Abstract:Data on real-time marketing performance from micro, small and medium enterprises (MSMEs) selling their products in marketplace e-commerce corporations (MECCs) is a big challenge for researchers studying the performance of MECCs capital structure. This article explores the use of Google Trends to determine the impact of Foreign Direct Investment (FDI) on MECCs’ performance. The findings of the trend analysis are explained using the N-OLI framework. It is found that there was a sharp trend decrease in MECCs with… Show more
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