For the Win, Revised and Updated Edition

Werbach, Kevin; Hunter, Dan

doi:10.2307/j.ctv2hdrfsm

Cited by 23 publications

(31 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Game mechanics are the fundamental cycles that drive gamification and user commitment, such as contests and collaboration, investigations, asset securing, and so on. Game components are at the base; they contain points, badges, and leaderboards (Werbach and Hunter, 2012 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention

Santana²

2022

Front. Psychol.

View full text Add to dashboard Cite

Gamification is a developing trend that can work on customers' motivation and performance in online business areas. Notwithstanding, it is still vigorously debated as there is a continuous conversation inside the gamification community about whether individual gamification elements may really weaken or improve on customers' intrinsic and extrinsic motivations as well as the effect on the consumer's perceived enjoyment and purchase intention. The study uses a questionnaire survey as the research method. A total of 310 questionnaires were distributed, and after the data screening, 302 sets were valid data. The data analysis for this study was analyzed by using SPSS and Smart-PLS. The findings of this study show that intrinsic and extrinsic gaming elements affect consumers' purchase intention in gamification. This study shows how extrinsic gaming elements such as points, badges, feedback and challenges are affecting customers' perceived enjoyment. Furthermore, intrinsic gaming elements such as leaderboards, levels, avatars, and privacy control are affecting customers' perceived enjoyment. It also shows that perceived enjoyment positively affects purchase intention and mediates the relationship between intrinsic and extrinsic gaming elements and purchase intention. Additionally, it shows that promotion focus negatively moderates the relationship between intrinsic elements and perceived enjoyment. This study presents a new research model to explore the effect of extrinsic and intrinsic elements in gamification on purchase intention. The results of this research may help game designers to identify the right design features for the right customers, which has important practical implications for online business development.

show abstract

Section: Theoretical Backgroundmentioning

confidence: 99%

Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention

Santana²

2022

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…Définie comme la transposition à des contextes de non-jeu des mécanismes et processus rendant les jeux engageants (Deterding et al, 2011), le terme gamification est apparu dans de nombreux ouvrages managériaux et académiques comme une stratégie efficace et largement utilisée pour engager les clients (Eisingerich et al, 2019 ; Zichermann et Cunningham, 2011 ; Zichermann et Linder, 2013). La stratégie de gamification peut prendre la forme de systèmes de points, de badges, de concours et de classements, intégrés à une tâche accomplie par le client afin d’en améliorer l’expérience (Werbach et Hunter, 2012). Cette stratégie vise à générer de l’engagement en rendant « fun » une expérience ennuyeuse ou déplaisante (Hamari et Koivisto, 2015 ; Harwood et Garry, 2015 ; Robson et al, 2016).…”

Section: Revue De La Littératureunclassified

A vaincre sans péril, on triomphe sans gloire ! L’effet de l’incertitude de gagner sur la qualité de l’expérience client durant les interactions gamifiées

Leclercq

2022

Recherche et Applications en Marketing (French Edition)

View full text Add to dashboard Cite

Résumé Offrir aux clients une expérience de qualité est devenu un enjeu critique pour les entreprises. A cette fin, les chercheurs ont mis en évidence l’opportunité d’utiliser la gamification. Cependant, et malgré la popularité grandissante de cette stratégie, les études rapportent des résultats divergents. Cette recherche vise à réconcilier les résultats antérieurs en identifiant les conditions dans lesquelles la gamification permet d’aboutir à une meilleure expérience. Sur base de la théorie de la résolution de l’incertitude, nous examinons comment l’incertitude de gagner affecte la qualité de l’expérience client. Les résultats de six études, combinant une enquête sur le terrain et des expérimentations, démontrent les bénéfices associés à l’incertitude de gagner en termes de qualité de l’expérience client. Nous montrons que cet effet existe pendant et après l’activité gamifiée, quand les participants sont informés de leur succès ou de leur échec. Par ailleurs, nous mettons en évidence que le fait de perdre le concours renforce l’impact positif de l’incertitude de gagner, ce qui suggère que l’incertitude de gagner permet de contrer l’effet négatif de l’aversion à l’échec lors d’un concours. A l’inverse, nous suggérons que la valeur de la récompense proposée atténue l’impact positif de l’incertitude de gagner en attirant l’attention du client sur l’enjeu plutôt que l’expérience vécue. Nos résultats contribuent à la littérature existante en soulignant le rôle de l’incertitude de gagner comme condition déterminante à la capacité de la gamification à délivrer une expérience de qualité.

show abstract

“…Gamification is an increasingly popular area of research and practice that entails adopting game elements in non-gaming environments, particularly in work settings (Deterding, 2019; Werbach and Hunter, 2012). Although gamification can be associated with virtual reality and augmented reality, it is a broader set of techniques that often draws on these technologies but is essentially not dependent on one particular platform or solution.…”

Section: Theoretical Foundationsmentioning

confidence: 99%

“…In principle, the purpose of gamification activities is to facilitate engagement and a sense of meaningful experience in pursuing work tasks, progression, deadlines and objectives. The typical tools used are game-elements such as points, badges, avatars, group-based clans or tribes and competitions (Werbach and Hunter, 2012). These tools are socio-material manifestations of the gamified environment that afford new interactions between users.…”

Section: Theoretical Foundationsmentioning

confidence: 99%

“…Gamification is an increasingly popular trend in management and organisation research and practice, which has sparked a considerable number of publications on the subject (Deterding, 2019; Roth et al, 2015; Vesa et al, 2017). As a family of techniques, gamification can be understood as the use of game elements and game principles in non-game contexts (Deterding et al, 2011; Shpakova et al, 2017; Werbach and Hunter, 2012). As is evidenced in the literature, gamification lends itself well to improving organisational processes (Dale, 2014), routines (Hamari, 2017), innovation management (Petersen and Ryu, 2015) or knowledge management (Spanellis et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Gamifying situated learning in organisations

Spanellis

Pyrko²,

Dörfler

2021

Management Learning

View full text Add to dashboard Cite

Gamification is an emerging area in research and practice that has sparked considerable interest in management studies. The attention to gamification is amplified by the ubiquitous nature of digital technologies and augmented reality which touches on how people work and learn socially. Consequently, gamified tools’ affordances affect situated learning in working environments through their implications on human relations in practice. However, the dynamics between gamification and situated learning have not been considered in the literature. Thus, drawing on the synthesis of gamification and situated learning literatures, we offer a model of gamifying situated learning in organisations. Thereby, our discussion explains the role of gamified affordances and their socio-material characteristics, which blend with situated learning as people indwell on such tools in their work. Moreover, gamified tools can afford the technological support of community-building and networking in organisations. Such gamified communities and networks, in turn, can be seen to existing within a gamified altered reality as part of which the physical distance and proximity of situated learning activities become inevitably bridged and joined together.

show abstract

For the Win, Revised and Updated Edition

Cited by 23 publications

References 0 publications

Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention

Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention

A vaincre sans péril, on triomphe sans gloire ! L’effet de l’incertitude de gagner sur la qualité de l’expérience client durant les interactions gamifiées

Gamifying situated learning in organisations

Contact Info

Product

Resources

About