For sustainable development in the transportation sector: Determinants of acceptance of sustainable transportation using the innovation diffusion theory and technology acceptance model

Abstract

With global interest in environmental concerns, the importance of sustainable development has consistently increased. With this trend, the concept of sustainable transportation is an urgent issue in both developed and developing countries. Thus, the current study examines user adoption of sustainable transportation and proposes an integrated model of two theoretical frameworks: the innovation diffusion theory and technology acceptance model. The structural results with 250 respondents in Korea find a sequential connection for users' intention to use, while two main determinants of intentionperceived usefulness and attitude-as well as the roles of their environmental knowledge and perceived compatibility, are also highlighted. Based on these findings, both practical and theoretical implications were presented.

Investigating science teachers’ intention to adopt virtual reality through the integration of diffusion of innovation theory and theory of planned behaviour: the moderating role of perceived skills readiness

“…This suggests that the more benefits from the used technology observed, the more likely this technology is to be adopted. However, studies like Ahn & Park (2022) and Qazi et al, (2018) found no association between observability and attitude. The current study seeks to prove the following: H6: Observability is positively associated with perceived attitude.…”

A balancing act between economic growth and sustainable development: Historical trajectory through the lens of development indicators

“…That line of work has flourished (e.g. Ahn & Park, 2022; Chindasombatcharoen et al, 2021; Koseoglu et al, 2022; Sehnem et al, 2022; Sinha, 2021). In this respect, Steffen et al remark: “The PB (planetary boundaries) framework does not dictate how societies should develop.…”

Exploring the Intention to Adopt Sustainable Mobility Modes of Transport among Young University Students

“…This gives rise to SDG11, which refers to the transition to more inclusive, safe, resilient, and sustainable cities. SDG11 has come to guide the management of cities around the world in recent years; consequently, nations are actively trying to rebuild their political policies to improve the sustainability of society [ 1 , 2 ].…”

“…In addition, Min et al [ 10 ] indicate that in the field of the sharing economy as a whole, most recent studies have focused on the business or government perspective, its impact on the tourism sector, regulation, or its impact on overall sustainability, rather than focusing on the consumer perspective. Specifically, in the field of mobility, Ahn and Park [ 2 ] and Wang et al [ 11 ] state that few studies so far have focused on citizens’ perceptions of sustainable transport systems, which are widespread in both developed and developing countries, and therefore advocate the need to carefully consider the user’s perspective in the development of mobility initiatives.…”

“…The adoption rate (i.e., the relative speed with which an innovation is adopted) can be explained by differences in perception of certain attributes of an innovation [ 4 ]. It is the acceptance and continued use by individuals of a new idea or thing that generates its diffusion [ 2 ]. The innovation diffusion theory (IDT), developed by Roger [ 14 ], was born to explain why individuals adopt or reject an innovation based on their beliefs.…”