Foot-turistic multimedia: designing interactive multimedia installations for shoe shops

Campos, Pedro; Campos, Miguel; Freitas, Paulo; Jorge, Joaquim

doi:10.1007/s11042-011-0854-6

Cited by 5 publications

(2 citation statements)

References 13 publications

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“…Our study further figured out three elements soliciting negative feelings in consumers as disorganization, limited number of product and not original element displayed. Secondly, our insights contribute to the current literature that provides small evidences on the positive consumers' reactions towards new technology-enriched storefront windows, by extending previous studies (Campos et al, 2012;Paradiso et al, 2005) with a more comprehensive view of the emerging benefits. In particular, these are both hedonic and functional.…”

Section: Resultsmentioning

confidence: 60%

“…More recently, some preliminary studies highlighted the extent to which the higher innovative storefront increases the higher positive store image evaluation (Cornelius et al, 2010), by exploiting the innovativeness offered by virtual elements such as digital signage and mannequins (Bauer et al, 2011;Campos et al, 2012;Reitberger et al, 2009). In fact, interactive and touch screen displays might increasingly replace the traditional static signage.…”

Section: Storefront Windows and Advanced Technologiesmentioning

confidence: 99%

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Engaging consumer through the storefront: Evidences from integrating interactive technologies

Pantano

2016

Journal of Retailing and Consumer Services

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Abstract. Although previous studies identified the importance of storefront windows on consumer's entry decision, there is still a lack of research on engaging consumers at the storefront through the integration with interactive technologies. The purpose of this study is to carry out an exploratory investigation into the consumers preference for a certain store based on the storefront windows (in terms of entry decision), with emphasis on the current most attractive interactive technologies. Thus, we examine the extent to which an exploratory sample of consumers is influenced by storefront interactive technologies. Emotional aspects emerge as the most influencing ones in the case of traditional storefronts, while both emotional and functional aspects emerge as the most influencing factors while considering the integration of interactive technologies. In particular, our results shed light on the way these elements can be managed for the design of future attractive storefront windows, by providing important insights for scholars and practitioners.

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Section: Resultsmentioning

confidence: 60%