“…Eating is a form of tourist activity that gratifies all five senses (Chang et al, 2011;Kivela & Crotts, 2006;Loyd et al, 2011) and spending on food may constitute up to onethird of the total tourist expenditure (Boyne, Williams & Hall, 2002;Hall & Sharples, 2003;Telfer & Wall, 2000), thus comprising a significant proportion of tourism revenue (Mak, Lumbers & Eves, 2012). Food in an assortment of forms and enhancements is therefore an important tourist attraction and is central to the visitor experience (Ab Karim & Geng-Qing Chi, 2010;Henderson, 2009). The centrality of dining in the travel experience is manifested, not merely in its basic function as sustenance, but also in its various forms of benefits that augment the overall travel experience (Chang et al, 2011:307).…”