Food-system actors’ perspectives on trust: an international comparison

Tonkin, Emma; Wilson, Annabelle; Coveney, John; Henderson, Julie; Meyer, Samantha B.; McCarthy, Mary; O’Reilly, Seamus; Calnan, Michael; McGloin, Aileen; Kelly, E.F.; Ward, Paul

doi:10.1108/bfj-05-2018-0291

Cited by 4 publications

(3 citation statements)

References 36 publications

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“…Broadly, it was found that characteristics unique to the food incident as well as unique consumer characteristics interacted to form a trust response (an increase, decrease or no change in their trust in the food system and its actors). Briefly, consistent with previous literature (Wilson et al, 2016(Wilson et al, , 2017Tonkin et al, 2019a), food system actors' conduct during a food incident appeared to be the most critical aspect of the food incident characteristics relevant in forming the trust response. For example, Mark (pseudonyms have been used to ensure participants' anonymity) stated "Me feeling like there is openness and transparency is absolutely vital to me trusting the whole thing".…”

Section: Resultssupporting

confidence: 78%

“…Clarise: And I'm not sure if media will see itself -This investigative role was thought to include a responsibility to follow through the reporting of food incidents to resolution. These consumer perspectives of the media are both in agreement and conflict with the literature reporting media actors' own stated perspectives about their role in following up food incident stories (Tonkin et al, 2019a;Henderson et al, 2014).…”

Section: Andrew: Exactlymentioning

confidence: 70%

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Expectations and everyday opportunities for building trust in the food system

Tonkin

Henderson

Meyer

et al. 2020

BFJ

Self Cite

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PurposeConsumers’ trust in food systems is essential to their functioning and to consumers’ well-being. However, the literature exploring how food safety incidents impact consumer trust is theoretically underdeveloped. This study explores the relationship between consumers’ expectations of the food system and its actors (regulators, food industry and the media) and how these influence trust-related judgements that consumers make during a food safety incident.Design/methodology/approachIn this study, two groups of purposefully sampled Australian participants (n = 15) spent one day engaged in qualitative public deliberation to discuss unfolding food incident scenarios. Group discussion was audio recorded and transcribed for the analysis. Facilitated group discussion included participants' expected behaviour in response to the scenario and their perceptions of actors' actions described within the scenario, particularly their trust responses (an increase, decrease or no change in their trust in the food system) and justification for these.FindingsThe findings of the study indicated that food incident features and unique consumer characteristics, particularly their expectations of the food system, interacted to form each participant's individual trust response to the scenario. Consumer expectations were delineated into “fundamental” and “anticipatory” expectations. Whether fundamental and anticipatory expectations were in alignment was central to the trust response. Experiences with the food system and its actors during business as usual contributed to forming anticipatory expectations.Originality/valueTo ensure that food incidents do not undermine consumer trust in food systems, food system actors must not only demonstrate competent management of the incident but also prioritise trustworthiness during business as usual to ensure that anticipatory expectations held by consumers are positive.

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Section: Resultssupporting

confidence: 78%

Section: Andrew: Exactlymentioning

confidence: 70%

Expectations and everyday opportunities for building trust in the food system

Tonkin

Henderson

Meyer

et al. 2020

BFJ

Self Cite

View full text Add to dashboard Cite

show abstract

“…Specifically, several serious food safety incidents, cases of food fraud, and changes in food production practices have violated consumer trust across the globe [1][2][3][4][5]. While not all of these incidents have directly imposed risks to public health and safety, they do represent a breach of consumer trust and have reduced consumer confidence in the integrity of the food system [1,2,[6][7][8][9].…”

Section: Introductionmentioning

confidence: 99%

Consumer Trust in Food and the Food System: A Critical Review

Zhang

Klinken

et al. 2021

Foods

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Increased focus towards food safety and quality is reshaping food purchasing decisions around the world. Although some food attributes are visible, many of the attributes that consumers seek and are willing to pay a price premium for are not. Consequently, consumers rely on trusted cues and information to help them verify the food quality and credence attributes they seek. In this study, we synthesise the findings from previous research to generate a framework illustrating the key trust influencing factors that are beyond visual and brand-related cues. Our framework identifies that consumer trust in food and the food system is established through the assurances related to individual food products and the actors of the food system. Specifically, product assurance builds consumer trust through food packaging labels communicating food attribute claims, certifications, country or region of origin, and food traceability information. In addition, producers, processors, and retailers provide consumers with food safety and quality assurances, while government agencies, third-party institutions, advocacy groups, and the mass media may modify how labelling information and food operators are perceived by consumers. We hope our framework will guide future research efforts to test these trust factors in various consumer and market settings.

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Consumers’ perceptions of food fraud in selected Southeast Asian countries: a cross sectional study

Soon-Sinclair,

Ha,

Vanany

et al. 2023

Food Sec.

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Southeast Asia is projected to be the fourth largest economy in 2050, where agriculture and food are key sectors contributing to the regional’s GDP. However, ensuring food safety and traceability remains a challenge in the region and this offers ripe opportunity for fraudsters to take advantage of the system. This study aims to provide an overview of consumers’ concern about food fraud in selected countries in Southeast Asia. A cross-sectional online survey was implemented in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, yielding 1393 valid responses. Multiple Correspondence Analysis (MCA) was conducted first to reduce the large dataset containing nominal variables. After that, ordered logistic regression was performed to predict food fraud concern, with independent variables being dimensions derived from MCA, total knowledge and experience, and demographic characteristics. We found that respondents from Vietnam and Malaysia were significantly more worried about food fraud compared to other countries. Concerns about food fraud were influenced by increased demand for food fraud control, perceived risks of different types of food fraud, information sources from media and personal networks, information sources from credible organisations, and self-experience of food fraud. Practical and policy recommendations for the region were suggested. This is the first empirical study on consumers’ concern about food fraud in Southeast Asia. The study embodies the UK Global Food Security and UN Sustainable Development Goal No. 2 ethos of providing the growing global population with access to safe food.

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Food-system actors’ perspectives on trust: an international comparison

Cited by 4 publications

References 36 publications

Expectations and everyday opportunities for building trust in the food system

Expectations and everyday opportunities for building trust in the food system

Consumer Trust in Food and the Food System: A Critical Review

Consumers’ perceptions of food fraud in selected Southeast Asian countries: a cross sectional study

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