2019
DOI: 10.1007/s41055-019-00040-w
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Food Retailers as Mediating Gatekeepers between Farmers and Consumers in the Supply Chain of Animal Welfare Meat - Studying Retailers’ Motives in Marketing Pasture-Based Beef

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Cited by 13 publications
(6 citation statements)
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“…Similarly, producers of more sustainable products cannot market these in a credible way without adequate labels (Leach et al, 2016). Retailers are increasingly setting private sustainability standards that go beyond legal requirements to meet consumer demand for more sustainable products (Schulze et al, 2019;Shah & Thaning, 2019).…”
Section: Purpose and The Evolution Of Sustainability Labelsmentioning
confidence: 99%
See 1 more Smart Citation
“…Similarly, producers of more sustainable products cannot market these in a credible way without adequate labels (Leach et al, 2016). Retailers are increasingly setting private sustainability standards that go beyond legal requirements to meet consumer demand for more sustainable products (Schulze et al, 2019;Shah & Thaning, 2019).…”
Section: Purpose and The Evolution Of Sustainability Labelsmentioning
confidence: 99%
“…Still, a significant number of consumers respond to sustainability labels. In some markets, demand for sustainable products is increasing strongly, and industry is adapting to meet this demand (Lusk, 2011;Schulze et al, 2019;Shah & Thaning, 2019;Storcksdieck et al, 2020) This has an influence on upstream suppliers. Manufacturers and retailers increasingly demand proof of their suppliers' sustainability (Tébar Less, 2005).…”
Section: Effectiveness Of Sustainability Labelling Schemesmentioning
confidence: 99%
“…In classifying groups of themes in food retailers' corporate social responsibility reports and on own label products, Souza-Monteiro and Hooker (2017) suggested that health and safety and the environment were the most popular group, while animal welfare, along with community, biotechnology and novel foods were in the second rank of groups. Schulze et al (2020), looked to explore how food retailers were motivated to take on the marketing of products with increased animal welfare standards, and their findings suggested that a focus on animal welfare can not only achieve more successful marketing, but can also help both consumers and farmers to change their consumption and production habits.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Furthermore, food retailers and food companies as key actors along the food supply chain play a central role, e.g., by excluding unsustainably manufactured goods from their portfolio of products [59]. A case study from Germany on the motives of retailers to market pasture-based beef identified as main factors both meeting perceived consumers' demands as extrinsic, and concern for animal welfare as intrinsic motives [120]. Even though the importance of retailers' personal interest in animal welfare is highlighted in this study, results nevertheless demonstrate the powerful influence of consumer behaviour, implying that a change to sustainable food products must be initiated by the demand side.…”
Section: Actors' Rolesmentioning
confidence: 99%