Food Retailers as Key Actors

Oosterveer, Peter

doi:10.14512/oew.v23i3.585

Cited by 1 publication

(2 citation statements)

References 6 publications

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“…SPA is used to explore the way in which social actors relate to the many everyday practices in order to reduce environmental impacts (Oosterveer et al, 2007). The Retailers are the leading actors in provisioning sustainable food since they can promote sustainable food consumption and production by adopting different strategies (Oosterveer, 2008). The retailers in this research included supermarkets because they are the main channels in providing organic food to consumers in Bangkok and its' metropolitan area (Kantamaturapoj, 2012).…”

Section: Theorymentioning

confidence: 99%

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Providing organic food to urban consumers: case studies of supermarkets in Bangkok and metropolitan area

Kantamaturapoj

Marshall

2020

Heliyon

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This study aimed to 1) explore the information flow by which supermarkets attempt to communicate with consumers, and 2) make a preliminary evaluation of the strategies used by supermarkets to promote organic food to consumers specifically within the Bangkok Metropolitan Area. Nine supermarket outlets located at the headquarters of nine supermarket chains were observed. Eleven informants from four supermarket chains were interviewed. The results found that supermarkets in Thailand provided rich information about organic food via standard certification, a Participatory Guarantee System, storylines and illustrations involving farmers. The retailers attempted to offer organic food in a way that is convenient to urban consumers' lifestyles. However, the retailers did not attempt to offer special discounts or marketing promotions since they believed that the consumers knowledgeable of organic food would be willing to pay premium price. Two valuable recommendations can be drawn from this research. Firstly, the retailers should provide more information about the formal control systems and authenticity of organic food in order to foster trust and to allow consumers to assess its benefits. Secondly, the retailers should continue offering 'ready to eat' organic food since it can be of significance in relation to the lifestyle of urban Thai consumers.

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Section: Theorymentioning

confidence: 99%

“…Thus, this study focuses on supermarket's strategy in providing sustainable food to the consumers. The common strategy of most supermarkets is to providing organic food products in the supermarket; however, the other options are unfamiliar (Oosterveer, 2008).…”

Section: Theorymentioning

confidence: 99%

Providing organic food to urban consumers: case studies of supermarkets in Bangkok and metropolitan area

Kantamaturapoj

Marshall

2020

Heliyon

View full text Add to dashboard Cite

show abstract

Food Retailers as Key Actors

Cited by 1 publication

References 6 publications

Providing organic food to urban consumers: case studies of supermarkets in Bangkok and metropolitan area

Providing organic food to urban consumers: case studies of supermarkets in Bangkok and metropolitan area

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