Food choice motivations among Ardabil – Iran adults?

Abstract

Purpose This study aims to investigate the food choice motivations and some healthy food intake among Ardabil adults with different socioeconomic status. Design/methodology/approach The analysis is based on a focus group study conducted in September 2018. Self-assessed other food choice motivations, healthy food intake and socioeconomic status were reported in questionnaires. The study data were analyzed by one-way ANOVA test and χ2 test in groups of study. Findings Price was a primary motivation of food choice for low-level socioeconomic status persons. The wealthiest people total vegetable consumption was 3.59Â ± 0.004 serving/day, whereas the total vegetable consumption of poorest participants was significantly less than them (p = 0.012). Of the socioeconomics category 1 (SEC1) group participants, 82 per cent said that they consider food price when they were purchasing for their households, while only 28 per cent of SEC4 group said that they consider food prices when food choosing. Only 1 per cent of this group participants pay attention to food label when they choose foods. Originality/value This is the first study that investigated the food choice motivations in Ardabil adults. The results indicated that food price is the most critical food choice motivation. Based on this study results, the food policymaker can change people food security and food choices with some programs like as healthy food subsidies and unhealthy food taxes.

The food choice determinants and adherence to Mediterranean diet in Iranian adults before and during COVID-19 lockdown: population-based study

“…The difference in the results of the studies can be because of the different socio-economic levels of the studied populations in each study, the level of nutritional awareness and knowledge of individuals. Despite the high level of education of people in some societies, studies have shown that their dietary patterns and food choices are based on emotional criteria, food taste and so on (Mohajeri et al , 2019). Therefore, despite adequate training and nutritional information, unhealthy food patterns have been observed in some populations during the COVID-19 pandemic.…”

“…Food choice and diet have many influences on people’s health status. Many factors influence peoples’ food choice, including taste, convenience, mental, states the price and cultural and religious beliefs (Mohajeri et al , 2019).…”

Factors affecting the frequency of consumption of domestic and foreign fast food brands

“…With a different sample, both, in qualitative terms (socio-demographic characteristics, example high involvement of the younger population-students) and in quantitative terms (breadth of coverage), the research results would certainly be different. In that sense, it could certainly be expected that some other factor, such as the price of fast food service (for example, a larger number of young unemployed students) would gain greater importance and would show as a factor of significance as in study conducted by Iranian adults (Mohajeri, 2019). If the sample included a large number of middle-aged business men with a cosmopolitan orientation, it would be expected that the brand factor and the quality factor would prove to be significant.…”

“…One study conducted by Iran adults showed that price is a primary and most critical factor of motivation of food choice for low-level status people (Mohajeri, 2019).…”

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