Food choice, health information and functional ingredients: An experimental auction employing bread

Hellyer, Nicole Elizabeth; Fraser, Iain; Haddock‐Fraser, Janet

doi:10.1016/j.foodpol.2012.02.005

Cited by 86 publications

(78 citation statements)

References 40 publications

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“…More specifically, a study of Van Wezemael et al (2014) investigates consumer preferences for nutritional and health claims (NHCs) on lean beef steak in four EU countries (Belgium, France, the Netherlands and United Kingdom) found that in Belgium, the Netherlands and France, NHCs on saturated fat yielded higher utilities than claims on protein and/or iron, while the opposite was found among consumers in the UK. On the other hand, studies conducted in different countries covering a broad range of issues including consumers' attitudes and perceptions (Urala & Lahteenmaki, 2007;Masson et al, 2016), preferences (Betchtold & Abdulai, 2014;Annunziata & Vecchio, 2016) and WTP for functional food products with NHCs (Hellyer et al, 2012;Hirogaki, 2013;Cavaliere et al, 2015;de-Magistris & Lopez-Galan, 2016;Jurado & Gracia, 2017;LopezGalan & de-Magistris, 2017) found that healthconscious consumers have positive perception and are willing to pay premium prices for food products with NHCs. Others indicate that healthier perceptions and acceptance of functional foods with NHCs depend on the ingredients and their combination within the product.…”

Section: Introductionmentioning

confidence: 99%

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Ballco

Magistris

2018

Span. j. agric. res.

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This article investigates price effects of nutritional claims (NC) and health claims (HC), in addition to other attributes, on yoghurts in the Spanish market. Prices and product characteristics are collected from yoghurt label references found on the shelves of the main representative retail shops in the capital city of Aragon (Zaragoza) Spain. The total sample included 508 yoghurts. Nutritional and health claims (NHCs) are selected based on the official definitions of the (EC) Regulation No 1924/2006 and No 432/2012. Premium prices of the NHCs and other attributes included were assessed through a hedonic price approach. Results show that yoghurt is a highly differentiated food product. NCs related to fat-free, low in sugar and fiber content did not affect yoghurt prices while most of the health claims received significant positive effects. Health claims outperform nutritional claims leading to higher premium prices. These findings are a useful source in a better understanding of the evolution of NHCs in the Spanish market. Our findings suggest that NCs accompanied by the corresponding HC, which exactly defines the benefits of that nutrient in our health may be a promising strategy for product differentiation.

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Section: Introductionmentioning

confidence: 99%

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Ballco

Magistris

2018

Span. j. agric. res.

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“…Such product attributes may influence consumers' acceptance and WTP, as shown in food auctions (Hobbs et al, 2006;Rutsaert et al, 2009;Hellyer, 2010)(see also section 3.3.4).…”

Section: Discussionmentioning

confidence: 99%

“…This makes it possible to measure the effect of additional information treatments on a participants' WTP while controlling for other factors, which is widely done in (GM) food auctions (Noussair et al, 2002;Tegene et al, 2003;Jaeger et al, 2004;Hu et al, 2006;Hellyer, 2010;Wang and McCluskey, 2010).…”

Section: Information Roundsmentioning

confidence: 99%

“…To reduce the impact of the trial auction and the improve the learning process, the endowed product was cheap, small and well known (Jaeger and Harker, 2005;Liu, 2009;Hellyer, 2010;Rutsaert et al, 2010). Each participant was given a small regular milk chocolate bar of ¥ 2, which was then considered their own chocolate bar, and a trial bidding slip.…”

Section: On the Contrary If You Bid Less Than Your True Value The Pmentioning

confidence: 99%

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Market Potential of Folate Biofortified Rice in China

Steur

Gellynck

Blancquaert

et al. 2013

Handbook of Food Fortification and Health

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“…Bellon (1991) suggested that the preferences and priorities of farmers are highly heterogeneous. Therefore, many factors may affect farmers' choice of seeds, including final product attributes, socioeconomic variables, opinions and attitudes, risk perception, sociocultural environment, and access to information (Hellyer et al, 2012). Morris & Bellon (2004) noted that plant breeders often have weak links to the end users.…”

Section: Introductionmentioning

confidence: 99%

Farmer preference for improved corn seeds in Chiapas, Mexico: A choice experiment approach

Toledano¹,

Kallas

Gil

2017

Span. j. agric. res.

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Appropriate technologies must be developed for adoption of improved seeds based on the farmers' preferences and needs. Our research identified the farmers' willingness to pay (WTP) as a key determinant for selecting the improved varieties of maize seeds and landraces in Chiapas, Mexico. This work also analyzed the farmers' observed heterogeneity on the basis of their socio-economic characteristics. Data were collected using a semi-structured questionnaire from 200 farmers. A proportional choice experiment approach was applied using a proportional choice variable, where farmers were asked to state the percentage of preference for different alternative varieties in a choice set. The generalized multinomial logit model in WTP-space approach was used. The results suggest that the improved seed varieties are preferred over the Creole alternatives, thereby ensuring higher yields, resistance to diseases, and larger ear size. For the preference heterogeneity analyses, a latent class model was applied. Three types of farmers were identified: innovators (60.5%), transition farmers (29.4%), and conservative farmers (10%). An understanding of farmers' preferences is useful in designing agricultural policies and creating pricing and marketing strategies for the dissemination of quality seeds.

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Food choice, health information and functional ingredients: An experimental auction employing bread

Cited by 86 publications

References 40 publications

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Market Potential of Folate Biofortified Rice in China

Farmer preference for improved corn seeds in Chiapas, Mexico: A choice experiment approach

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