Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?

Warren, Ron; Wicks, Jan LeBlanc; Wicks, Robert H.; Fosu, Ignatius; Chung, Donghung

doi:10.1177/107769900708400409

Cited by 22 publications

(19 citation statements)

References 1 publication

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“…Whilst most studies examined a broad range of ages (about 2 to 11 years), nine had a narrow age range of two or three years [ 22 , 23 , 24 , 25 , 26 , 27 , 28 , 29 , 30 ]. With respect to methodology, four studies were descriptive [ 29 , 31 , 32 , 33 ], ten were content analysis [ 34 , 35 , 36 , 37 , 38 , 39 , 40 , 41 , 42 , 43 ], five were quasi-experimental [ 9 , 44 , 45 , 46 , 47 ], nine were experimental [ 22 , 23 , 27 , 28 , 30 , 48 , 49 , 50 , 51 ] and seven were correlational studies [ 24 , 25 , 26 , 52 , 53 , 54 , 55 ].…”

Section: Resultsmentioning

confidence: 99%

Beyond Food Promotion: A Systematic Review on the Influence of the Food Industry on Obesity-Related Dietary Behaviour among Children

et al. 2015

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An increased consumption of energy-dense, nutrient-poor food and beverages as a result of a changing obesogenic environment contributes substantially to the increasing prevalence of childhood overweight and obesity. This paper reviews the nature and extent of food industry influences which expose children to commercial influences and thus might affect unhealthy dietary behaviour and finally contributes to obesity. A systematic search of nine electronic databases (including PubMed, PsycINFO, EconLit) and reference lists of original studies and reviews using key search terms identified 1900 articles. Of these only thirty-six articles met the inclusion and quality criteria. A narrative synthesis of the reviewed studies revealed six key obesogenic environments by which the food industry possibly influences obesity-related dietary behaviours in young children. These were schools, retailers, mass media “television”, mass media “internet”, home and promotional campaigns. Identifying these obesogenic environments is critical for monitoring and controlling the food industry, the development of effective environmental-level interventions to prevent childhood overweight and obesity and to identify knowledge gaps to be addressed in future research to support informed decisions of policy makers.

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Section: Resultsmentioning

confidence: 99%

Beyond Food Promotion: A Systematic Review on the Influence of the Food Industry on Obesity-Related Dietary Behaviour among Children

et al. 2015

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“…For example, in the United Kingdom, education campaigns targeted at children have been launched by Seafish (), the Marine Stewardship Council (), and Fish is the Dish (). However, these educational campaigns have primarily emphasized the health benefits of seafood, as opposed to focusing on more hedonic benefits such as taste, pleasure, and social interaction, which may be more effective in influencing children's or, for that matter, adults' eating habits (Folta, Goldberg, Economos, Bell, & Meltzer, ; Hebden, King, & Kelly, ; Köster, ; Warren, Wicks, Wicks, Fosu, & Chung, ).…”

Section: Discussionmentioning

confidence: 99%

Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption

Birch

Dean

Fazal‐e‐Hasan

et al. 2018

J of Consumer Behaviour

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Despite increasing levels of per capita seafood consumption globally, consumption levels across the population vary with many consumers eating less than recommended weekly intakes. This study investigates the influence of childhood patterns of seafood consumption, consumer confidence in selecting and preparing seafood, adult eating habits, and lifestyle on seafood consumption. Partial least squares structural equation modelling analysis was conducted using a sample of 1,318 Australian adults. The results show that consuming seafood regularly in childhood and developing the confidence to select and prepare seafood as an adult contribute to the development of seafood eating habits. Subsequently, a habit of consuming seafood leads to a lifestyle involving regular consumption of seafood. The results indicate the need to develop and implement intervention strategies for encouraging childhood seafood consumption ("train the child") and increasing adults' confidence in selecting and preparing seafood ("teach the adult"). Intervention strategies proposed include educational programmes targeted at both children and adults, combined with the development of seafood products that appeal to children and suit the changing lifestyle needs of today's 21st century consumers.

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“…sugar or fat) in amounts that contribute to an unhealthy diet, and they are the product categories most often featured in commercials (e.g. Desrochers & Holt 2007;Warren et al 2007). …”

Section: Variables Related To Eating Habitsmentioning

confidence: 99%

“…Several studies have already analysed the quantity and the product categories in advertising targeted at or viewed by children in Europe and the US (e.g. Charlton et al 1995;Taras & Gage 1995;Lewis & Hill 1998;Gamble & Cotugna 1999;Reece et al 1999;Desrochers & Holt 2007;Warren et al 2007). The results show that a major part of children's advertisements (on average 40% in the seven samples analysed) features food, which is mostly classified as 'unhealthy' due to its high sugar, salt and/or fat content.…”

Section: Introductionmentioning

confidence: 99%

Development of TV advertising literacy in children

Spielvogel

Terlutter

2013

International Journal of Advertising

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This study investigates the role of physical appearance (body mass index (BMI), body shape perception, self-esteem) and variables related to eating habits (food choice, critical attitude towards food, parents' attitude towards food) in the development of advertising literacy in children focusing on food advertising. Based on the concept of self-esteem and the theory of cognitive dissonance, a research model is developed and tested in an empirical study with 249 children aged 7 to 11. Using PLS path modelling, self-esteem and critical attitude towards food are identified as factors influencing advertising literacy directly. Self-esteem is significantly influenced by children's BMI and body shape perception, while critical attitude is determined by children's food choices and children's perception of their parents' attitude towards food. Evidence was found that the influence of body shape perception on advertising literacy is fully mediated by self-esteem. The results link variables related to physical appearance and eating habits to how children deal with advertising. Implications for academic research and public policy are discussed, and the study raises issues for children's advertising literacy support and training.

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Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?

Cited by 22 publications

References 1 publication

Beyond Food Promotion: A Systematic Review on the Influence of the Food Industry on Obesity-Related Dietary Behaviour among Children

Beyond Food Promotion: A Systematic Review on the Influence of the Food Industry on Obesity-Related Dietary Behaviour among Children

Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption

Development of TV advertising literacy in children

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