2021
DOI: 10.1177/13684302211023562
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Following the crowd in times of crisis: Descriptive norms predict physical distancing, stockpiling, and prosocial behavior during the COVID-19 pandemic

Abstract: Individuals engage in a variety of behavioral responses to cope with the COVID-19 pandemic, from complying with or transgressing against physical distancing regulations, to stockpiling or prosocial behavior. We predicted that particularly descriptive social norms are important in driving pandemic-related behavior as they offer guidelines in times of insecurity and crisis. To investigate this assumption, we conducted a longitudinal survey with two measurement points ( n = 1,907) in Germany during the spring of … Show more

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Cited by 30 publications
(39 citation statements)
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References 52 publications
(75 reference statements)
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“…the regulations aimed at avoiding the spread of Covid-19, but also by descriptive norms (e.g. [27]). Therefore, we added a measure of the descriptive norm by asking participants to what extent their friends and acquaintances followed social distancing measures on a 5-point scale ranging from 1 (never) to 5 (always).…”
Section: Methods and Datamentioning
confidence: 99%
“…the regulations aimed at avoiding the spread of Covid-19, but also by descriptive norms (e.g. [27]). Therefore, we added a measure of the descriptive norm by asking participants to what extent their friends and acquaintances followed social distancing measures on a 5-point scale ranging from 1 (never) to 5 (always).…”
Section: Methods and Datamentioning
confidence: 99%
“…The third theme reveals the tendency to help from a distance (like calling organizations to arrange support) because of a fear of physical proximity to patients. Previous studies identify several activities like sharing, helping, comforting, cooperating, donating blood, donating money to the COVID-19 fund, volunteering and complementing, neighborhood help (e.g., carrying out tasks for older people), taking part in digital public action (e.g., by offering online courses or support), and sewing mask to be prosocial ( Rudert & Janke, 2021 ). The effort of calling and informing organizations about the COVID-19–infected individuals may be included in the list of prosocial activities.…”
Section: Discussionmentioning
confidence: 99%
“…Nevertheless, these changes may vary in strength for different groups within the population (e.g. Rudert et al, 2021). We thus investigate three demographic factors that could be associated with decreased social contact and shifts in mode of communication: age, living conditions and working environment.…”
Section: Research Objective 1: Risk Factors For Reduced Social Contac...mentioning
confidence: 99%
“…Research questions and the study design were preregistered on https://aspredicted.org/c3fa4.pdf . The present contribution focusses on results and measures described in research question 2 in the pre‐registration, 1 see Rudert and Janke ( 2021 ) for results and measures described in research question 1. Data from the study (relatedness and donation behaviour) were further used within another unrelated publication (Klein & Rudert, 2021 ).…”
Section: Summary Research Objectivesmentioning
confidence: 99%