2015
DOI: 10.1016/j.sbspro.2015.01.029
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Following Mothers to the Wet Market: The Significant Benefits Gain by Young Generations

Abstract: Fewer youngsters are seen in the wet markets with their mothers to purchase raw materials. This study attempts to identify and rectify the quality that youngsters may increase when following their mothers. An ethnographic method was employed based on live observation and description on a people's way of life at various wet markets prior to 2013 Eid Adha's celebration. The findings showed knowledge transmissions, ability to differentiate quality in products, opportunity to understand the selection diversity of … Show more

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Cited by 8 publications
(5 citation statements)
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“…In many Asian countries, public markets are often called wet markets, although some of them are privately owned. Despite food hygiene and safety concerns (Sharif et al 2015), wet markets are widely distributed in Asian cities and remain an important part of urban food retail (Goldman et al 1999;Veeck and Veeck 2000;Ho 2005;Humphrey 2007;. Most of the research regarding wet markets has focused on why and how wet markets have survived amid the supermarket revolution, and government campaigns to convert wet-markets to supermarkets in China (Reardon et al 2012;Huang et al 2015).…”
Section: Promoting Public Markets For Urban Food Securitymentioning
confidence: 99%
“…In many Asian countries, public markets are often called wet markets, although some of them are privately owned. Despite food hygiene and safety concerns (Sharif et al 2015), wet markets are widely distributed in Asian cities and remain an important part of urban food retail (Goldman et al 1999;Veeck and Veeck 2000;Ho 2005;Humphrey 2007;. Most of the research regarding wet markets has focused on why and how wet markets have survived amid the supermarket revolution, and government campaigns to convert wet-markets to supermarkets in China (Reardon et al 2012;Huang et al 2015).…”
Section: Promoting Public Markets For Urban Food Securitymentioning
confidence: 99%
“…Estudios previos indican que las amas de casa son expertas en negociación con el minorista en mercados tradicionales (Sharif et al, 2015), ya que en muchos de estos lugares aún funciona el regateo; esta situación genera que los mercados minoristas sean considerados lugares para la interacción social activa entre vendedores y sus clientes. De acuerdo con Chamhuri et al (2015), los pequeños minoristas fidelizan a sus compradores gracias a una relación informal basada en saludos, preguntas sobre la familia, la salud, entre otros, es decir, en técnicas de rapport (técnicas que generan simpatía en las relaciones interpersonales).…”
Section: Marco Teóricounclassified
“…La cercanía entre cliente y vendedor, basada en técnicas de rapport, permite generar lealtad e influye en la percepción del cliente de recibir productos de mejor calidad. Pese a los esfuerzos de los minoristas de formatos modernos como, por ejemplo, los grandes almacenes, por tratar de tener un servicio al cliente que sea percibido como más próximo, ya sea usando tarjetas de fidelización o cualquier otro mecanismo para conocer mejor al cliente, la posibilidad de negociación sigue siendo un aspecto relevante para las amas de casa (Sharif et al, 2015).…”
unclassified
“…Overcoming this problem by following mothers to the wet market, the obese school children can develop their confidence level when they repeatedly practice the knowledge and skills that they attained from mothers while buying healthy ingredients (Sharif, Nor, Zahari, & Muhammad, 2015).…”
Section: Environment Selection Of Fruits and Vegetablesmentioning
confidence: 99%