2015
DOI: 10.1590/s0034-759020150602
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Foco Regulatório E Consumo De Bebida: Reduzindo a Intenção De Beber E Dirigir

Abstract: (2007) usaram a teoria de foco regulatório e a estrutura da mensagem e mostraram que houve, na média, 14,4% de aumento da intenção de não fumar entre sujeitos expostos a mensagens de comunicação congruentes com o perfil do indivíduo. Neste artigo, ampliamos o campo do estudo aplicando o foco regulatório nas comunicações contra consumo de álcool. Sugerimos que a intenção de beber e dirigir e de convencer os amigos a não beber e dirigir é condicionada à emoção (culpa vs. vergonha), à estrutura da mensagem (posit… Show more

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Cited by 1 publication
(2 citation statements)
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“…The regulatory focus theory is relatively well investigated and literature on selfregulation is often concerned with the effects of promotion and prevention on regulatory processes (Kurman, 2011;Vieira & Ayrosa, 2015). Initially proposed by Higgins (1997) the theory is based on the idea that individuals can regulate their own behavior towards increases in gains or to avoid losses, which was described as promotion and prevention, respectively.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…The regulatory focus theory is relatively well investigated and literature on selfregulation is often concerned with the effects of promotion and prevention on regulatory processes (Kurman, 2011;Vieira & Ayrosa, 2015). Initially proposed by Higgins (1997) the theory is based on the idea that individuals can regulate their own behavior towards increases in gains or to avoid losses, which was described as promotion and prevention, respectively.…”
Section: Discussionmentioning
confidence: 99%
“…The variable is calculated automatically by the software as the time between the "X" appears on the screen and the individual presses the button when the goal image was on, with faster times indicating attentional bias towards goal images (Miller & Fillmore, 2010). The RFQ result is calculated and generates a dichotomous classification of Prevention or Promotion, depending on which trait is more salient in the individual, thus indicating his or hers general regulatory focus (Vieira and Ayrosa, 2015).…”
Section: Methodsmentioning
confidence: 99%