The photocatalytic behaviour of a series of ammonium fluoride (NH 4 F) doped titania (TiO 2 ) photocatalysts has been investigated in the decomposition of acetic acid in aqueous suspension and in the gas phase mineralization of acetaldehyde. Very similar photoactivity trends, usually increasing with increasing the calcination temperature for a given nominal dopant amount, were obtained for the two test reactions. Moderately doped TiO 2 calcined at 700 °C, consisting of pure anatase, was the best performing photocatalyst in both reactions. In order to shed light on the origin of the enhanced photoactivity of such materials under visible light, acetic acid photooxidation was investigated systematically as a function of the irradiation wavelength, by collecting socalled action spectra. By comparing the shapes of the action spectra with those of the absorption spectra of the investigated photocatalysts a model is proposed, based on spectral features deconvolution, which allows a clear distinction between inactive light absorption, ascribed to nitrogen-doping, and effective photoactivity in acetic acid decomposition, possibly consequent to extrinsic absorption originated from surface oxygen vacancies or surface defects.2